Using SEO for Content Creation
![Shannon Bohnen, communications consultant at Ingenuity Marketing Group]()
Did you know you could use your lead generation tools to come up with great…
Ingenuity Marketing GroupDecember 6, 2023
Professional Services Marketing News
A/E/C Industry Marketing: Who is Your Ideal Client?
![Series of pipes going in all directions of different colors, business pipeline topic by Ingenuity Marketing Group]()
At a recent A/E/C marketer event with the Twin Cities chapter of Society for Marketing…
AEC Solutions for a Slow(ish) Pipeline
![Christine Nelson, communications consultant at Ingenuity Marketing Group]()
If you’re reading this, you’re starting to get worried about your marketing and whether it’s…
Ingenuity Marketing GroupNovember 2, 2023
Persona = Cinderella’s shoe
![Cinderella Shoe]()
Let’s talk about personas. Marketers can reap immense value by narrowing their lead generation campaigns…
Ingenuity Marketing GroupOctober 18, 2023
Branding Your M&A Strategy
![Portrait of Dawn Wagenaar for video titled Branding Your M&A Strategy]()
Here’s something you might not know… M&A marketing is part of your long-term brand positioning…
Ingenuity Marketing GroupOctober 9, 2023
Dawn Wagenaar Published in Accounting Today
![Bio photo of Dawn Wagenaar, principal of Ingenuity Marketing Group]()
Brand Strategist Dawn Wagenaar published an op-ed Voices column in Accounting Today magazine about her…
Ingenuity Marketing GroupSeptember 29, 2023
Reboot Your Social Scene
![Lego friends on Abbey Road as storm troopers and a bunny]()
It's that magical time of the year again! As the leaves turn and the days…
Ingenuity Marketing GroupSeptember 21, 2023
Personal Branding for Leaders
![clean desk with Apple keyword, watch, perfume or cologne and productivity journal]()
Ingenuity Marketing Group’s lead communications consultant Christine Nelson lifts the veil on a subject everyone’s…
Ingenuity Marketing GroupSeptember 14, 2023
Branding Style Guide Essentials
![Robert Wasiluk Design Consultant at Ingenuity Marketing Group]()
It’s frustrating when a style guide misses the essentials. Two-tone color palettes without a pop…
Ingenuity Marketing GroupAugust 28, 2023
Put your steel-toed boots on.
![Boom lift with two men next to rooftop]()
It’s back-to-school time and our kids are already at college playing their first home games.…
Ingenuity Marketing GroupAugust 17, 2023
