Communications Consulting

An internal communications plan builds a strategy for communicating brand difference and to enhance culture. It can include training around core values and brand messaging to support prospecting, marketing and talent retention. It keeps your team informed about the direction the company is headed, and it celebrates team milestones and client successes. The right plan builds trust and cohesion while reminding your team of company vision and purpose.

Just asking this is step one! We work with clients on assessing their risks, identifying the communications team and doing scenario planning and messaging to support quick response if/when a crisis occurs. We also consult in a crisis to help internal spokespeople triage and roll out the right messaging at the right time. So create your team. Identify risk. Include outside consultants who are objective.

We get this question all the time. A press release is great as created content for internal news and to send to membership organizations who publish it. If your news involves change of ownership or location, the release may go broader. What is more important is a strategic public relations plan that includes press releases, but also other brand awareness activities. Always align your communication to the audience.

Prior to M&A, maintain branding consistency by determining the name that will be used. Decide if new visuals and differentiated messaging are needed to integrate the team and the marketing strategy. Conduct leader, client and team interviews from both firms.  Train your integrated team on cohesive internal and external brand messages. Refresh the logo and color palette and promote it through your marketing channels as part of the M&A announcement.

Social media should have a content strategy and a monthly calendar to support visibility and variety on your channels. Determine which leaders need to be visible. Identify fresh ways of sharing content and decide which ones work best for your channels. Review competitor channels and borrow and maximize the best ideas. Ultimately, your social feed should look like a snapshot of your business culture and brand promises. Schedule some posts a month out for ease of management.