BKR International is a global accounting and advisory services professional association. Ingenuity delivers strategic marketing and public relations continuity for BKR International in its Americas Region, working with executive leadership, board members and staff. This work has included:

  • industry public relations in national and international accounting media
  • association marketing strategies
  • go-to-market prospecting ideas, and
  • member resources.

Media hits have included articles in Accounting Today and INSIDE Public Accounting, plus UK-based Accountancy Age and International Accounting Bulletin.


BKR Accounting Today
BKR International Accounting Bulletin


BKR International has advocated for independent accounting and advisory firms and leadership development for decades. Over more than a decade, Ingenuity has collaborated with two different regional executive directors as well as regional and worldwide board members. These leaders have consulted with Ingenuity on press release development and distribution, media relations and op-ed submissions on relevant industry topics.

Our go-to-market strategies have included target prospect research, personas development, email campaigns combined with personal notes and invitations as well as consulting for follow-up conversions.

To add value to membership, Ingenuity has also developed member resources on topical business issues that members can share with their peers and with their clients. We have written current events briefs for their weekly member e-newsletter and resources on the following topics:

  • Economic Outlook
  • Staffing Trends
  • Finance Trends
  • Inflation Considerations
  • ESG Assurance Update
  • Leader Development
  • Recession Realities
  • Payroll Trends
BKR Monthly Resource

Recent Marketing for Associations

  • We developed a member prospecting roadmap for BKR to support new member recruitment. In just 12 months, the Americas Region identified, vetted and approved four new firms in a lengthy process to represent the association.
  • We identified strategic PR goals for the Americas Region for 2024 that include a combination of PR and go-to-market prospecting.
  • Our consultants facilitated discussion at BKR member telemeetings in 2023; we also presented at the 2023 Worldwide Meeting in Washington, D.C. about the power of personal branding. It was well received by the international audience.
  • We developed ideas for the organization to expand member outreach, which BKR will launch in 2024.