Branding

Legit question. As AI and other tools get more sophisticated, we find that firms still need a strategic approach to their brand identity, logo kit, and branding consistency across channels. For example, logo colors and fonts can look different across channels. Sizing is critical for advertising specs. AI may impact copyright and trademark rights. These considerations are baked into your brand launch when you use an experienced graphic designer for art direction and strategy.

Branding is more than a pretty face. It’s your voice in the marketplace and your customers’ experience, too. By interviewing your best clients with the right questions, you can identify exactly why they choose or don’t always choose your business. From that, we create competitive messaging to fit proposals, social media, public relations and even talent branding.

We love this. Personal branding is where all branding is headed. It’s a point of view that is specific and influential. It’s created when your leaders determine how they want to show up in the world and share their knowledge. It’s also about what they won’t compromise for the sake of popularity or money. We consult on and implement personal branding to help leaders align their personal values, interests and experience for cohesive and powerful visibility.

Brand awareness is achieved when you know your audiences, show up where they get their information and influence them. To build it, we recommend research to narrow your targets, narrow your media channels and in-person networking to those targets, and build a marketing strategy that influences them. It’s a combination of research, branding, strategic marketing and public relations.

Yes, Ingenuity Marketing Group handles end-to-end rebrand project management by initiating branding research, building the methodologies and writing and scheduling the promotional communications. After conducting interviews, surveys and other research, we deliver analysis and branding recommendations. This includes messaging, visual concepting, design and brand training for your team.

After our rebranding projects, we deliver a full logo kit with files for all media types. We also create a style guide with your brand guidelines. This includes how to render the logo in black and white or color, which fonts can be used on different media, how to use a logo glyph and tagline options and other specifics on visual branding consistency.