Firm Naming Strategy and Logo Design
A naming strategy is a logical approach when CPA firms shorten their names, experience mergers and acquisitions or add new service areas. A strategy supports clarity and consensus among leaders and the marketing team for future publicity and marketing.
A North Carolina client approached Ingenuity to discuss changing the firm name as part of a potential M&A transaction. Our client DMJ & Co., PLLC and Johnson Price Sprinkle, P.A., (JPS) had previously discussed merging the two firms under the name “DMJPS,” but both firms agreed to collect more data before proceeding.
The new logo had to comply with certain state naming laws. North Carolina law stipulates that the name or initials of a former or current partner need to be in the name, even for branding purposes.
With these challenges in mind, we recommended using our proprietary name scoring tool to test different names. We could present our results to see if there were alternative names to consider.