MARKETING FOR ASSOCIATIONS

Associations of all sizes, local, national and international, are adapting to digital marketing and virtual networking. Member engagement and creating perceived high value is a challenge within the digital world. You must:

    • Strengthen your brand and value proposition to attract new members
    • Position your association as a resource and advocate through high-value communications and materials
    • Retain members and engage them with educational and outreach opportunities

Professional service associations turn to Ingenuity for guidance to position their brand for member engagement and visibility. Common services Ingenuity provides for associations include:

    • Brand and logo design and competitive messaging
    • PR plans and strategies
    • Content development and ghostwriting services
    • Social media and digital ad strategies
    • Website design, development and optimization
    • Research, surveys and analysis

At Ingenuity we also understand the decision-making process within associations. We share insight with executives and board members on strategies to enhance member value, communications and advocacy. We also speak at association conferences to support member continuing education.

“As a small trade association, it was important to get feedback from our board members, which doesn’t always happen quickly. The team at Ingenuity understood the process and worked with me to keep things moving. Their pricing is reasonable and their work is very high quality.”

– Amy Snell, Executive Director,
Wood Components Manufacturers Association

“I appreciate their understanding of professional associations and our membership, which makes it easy to collaborate and move quickly. They help to turn our ideas and goals into reality.”

– Aiysha “AJ” Johnson,
Executive Director,
Americas Region,
BKR International

<strong>Contact us</strong> to start retaining more members, year over year.