Marketing for Associations

Your Association is a Powerful Resource.

Find out how. Diversify member engagement. Leverage your network to attract young professionals. Through Ingenuity, you can maximize your resources to support:

  • Reputation Management
  • Member Personalization
  • Recruitment

At Ingenuity, our full-service marketing strategy helps your association focus on what is credible, personal and impactful. This could include personalized member recruitment ideas as well as strategies that help you stand out as a resource, advocate or change maker.

Are you ready to be Wildly Effective?

Ask a question. Make a comment. Try us out (or hire us again!) by requesting a conversation

Our Services

  • Branding
  • Content and marketing audits
  • Graphic design and video
  • Member/User engagement
  • Research, surveys and analysis
  • PR plans and media pitching

Frequently Asked Questions

How do I manage visual identity redesign for my association?

We recommend forming a committee or setting aside board time for a rebranding strategy session to discuss vision, goals and target audiences. A facilitator specializing in association rebranding can walk you through the information necessary to differentiate your brand, which will make identity redesign such as logo and color palette decisions much easier.

What kind of research should be done for association rebranding?

We often recommend interviewing board members, staff, volunteers, donors, members and anyone else critical to your mission. Find out why they are involved and what your association delivers better than anyone else. We also recommend market research and competitive assessment to understand future opportunities and threats.

How do we engage stakeholders in association marketing and rebranding?

Include them in the research process through a survey or brand interviews. Give them regular updates about your rebranding timeline. Celebrate with them when you roll out your rebrand.

Do you host member events? Ask us about speaking.

About Ingenuity

Ingenuity Marketing Group LLC, in St. Paul, Minnesota, has a long history of professional service marketing and association marketing. With experience in accounting, finance, law, nonprofits, architecture, engineering and construction, we bring a fresh perspective to help you succeed.

Why does this matter for you? As professional service marketers, we understand the building blocks of growth — to help professionals build trust and earn client loyalty.

Ingenuity’s collaborative and creative marketing helps you identify exactly how you can do that consistently.