MARKETING FOR ASSOCIATIONS
Associations of all sizes, local, national and international, are adapting to digital marketing and virtual networking. Member engagement and creating perceived high value is a challenge within the digital world. You must:
- Strengthen your brand and value proposition to attract new members
- Position your association as a resource and advocate through high-value communications and materials
- Retain members and engage them with educational and outreach opportunities
Professional service associations turn to Ingenuity for guidance to position their brand for member engagement and visibility. Common services Ingenuity provides for associations include:
- Brand and logo design and competitive messaging
- PR plans and strategies
- Content development and ghostwriting services
- Social media and digital ad strategies
- Website design, development and optimization
- Research, surveys and analysis
At Ingenuity we also understand the decision-making process within associations. We share insight with executives and board members on strategies to enhance member value, communications and advocacy. We also speak at association conferences to support member continuing education.
Contact us to start retaining more members, year over year.