Marketing for Associations

Your Association is a Powerful Resource.

Find out how. Diversify member engagement. Leverage your network to attract young professionals. Through Ingenuity, you can maximize your resources to support:

Reputation Management
Member Personalization
Recruitment

At Ingenuity, our full-service marketing strategy helps your association focus on what is credible, personal and impactful. This could include personalized member recruitment ideas as well as strategies that help you stand out as a resource, advocate or change maker.

Are you ready to be Wildly Effective?

Ask a question. Make a comment. Try us out (or hire us again!) by requesting a conversation

Our Services

Branding
Content and marketing audits

Graphic design and video
Member/User engagement

Research, surveys and analysis
PR plans and media pitching

Frequently Asked Questions

How do I manage visual identity redesign for my association?

We recommend forming a committee or setting aside board time for a rebranding strategy session to discuss vision, goals and target audiences. A facilitator specializing in association rebranding can walk you through the information necessary to differentiate your brand, which will make identity redesign such as logo and color palette decisions much easier.

What kind of research should be done for association rebranding?

We often recommend interviewing board members, staff, volunteers, donors, members and anyone else critical to your mission. Find out why they are involved and what your association delivers better than anyone else. We also recommend market research and competitive assessment to understand future opportunities and threats.

How do we engage stakeholders in association marketing and rebranding?

Include them in the research process through a survey or brand interviews. Give them regular updates about your rebranding timeline. Celebrate with them when you roll out your rebrand.

Do you host member events? Ask us about speaking.

    
 
 
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   Amy Snell 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ingenuity is a great marketing team to work with. We have worked with them on several projects including designing print materials to developing our website. They're team communicates throughout the process, keeping us informed and giving us options along the way. I would highly recommend Ingenuity for your marketing needs.
  
 
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   Megan O'Donnell 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ingenuity did an incredible job with our rebrand, and the team was a pleasure to work with!
  
 
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   Anna Reyes 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Ingenuity Marketing Group has been an absolute pleasure! Their team is not only incredibly talented but also responsive and collaborative. It's been a seamless working experience.
  
 
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   John Christian 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent firm to work with. Listened to our needs and was able to deliver.
  
 
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   Kelly Jones 
 
 
 
 Trustindex verifies that the original source of the review is Google. HBW Construction highly recommends Ingenuity! We've been working with them for our content writing for our blogs for almost a year now. The team is great, process is seamless, and the content created paints us as experts!
  
 
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   Caren Rodriguez 
 
 
 
 Trustindex verifies that the original source of the review is Google. 5 stars to Ingenuity! Known as leaders and friends in our industry for many years, we finally had the opportunity and pleasure to work together on an significant and time sensitive project. They came through with impressive deliverables, detailed insights, and kept our project moving right now. They bring a collaborative and responsive perspective to our engagement and we're so pleased with the final results!
  
 
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   Lisa P 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dawn and team were fantastic to work with - nimble and flexible in managing an unanticipated branding mid-project, and highly professional and responsive throughout the survey process. The final deliverable was outstanding, both in design quality and analytical insights. I started in a new role while this was already in flight, and Ingenuity made everything seamless. Highly recommend!
  
 
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   Kelly Meyers 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dawn Wagenaar and her team went above and beyond to help our firm get more organized with our content. They give thoughtful. industry-specific feedback, and are extremely responsive. I highly recommend them!
  
 
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   Tracy Jenkins 
 
 
 
 Trustindex verifies that the original source of the review is Google. What started as a small marketing services contract with Ingenuity has grown and expanded to include Communications Consulting, Digital Marketing support, and more. 3QC values and trusts Ingenuity's ability to truly understand our business and the markets we serve and their team continues to provide us with spot-on recommendations and solutions.
  
 
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   Roz A. 
 
 
 
 Trustindex verifies that the original source of the review is Google. We brought Dawn and the Ingenuity team on board to help us with our rebranding efforts in late 2020/early 2021. Not only did they deliver a superior product, they listened to our vision, collaborated with us and kept us on track. They created an award winning new logo, a new website and managed all of our social media needs, as well as created numerous deliverables including internal templates and advertisements. The fact that they were able to create a totally new brand for us during our tax busy season and a pandemic is quite amazing.  We are continuing to work with Ingenuity as our marketing consultant  - beyond the initial timeframe and retainer - as they have been an invaluable asset and partner.  We would highly recommend their services!

About Ingenuity

Ingenuity Marketing Group LLC, in St. Paul, Minnesota, has a long history of professional service marketing and association marketing. With experience in accounting, finance, law, nonprofits, architecture, engineering and construction, we bring a fresh perspective to help you succeed.

Why does this matter for you? As professional service marketers, we understand the building blocks of growth — to help professionals build trust and earn client loyalty.

Ingenuity’s collaborative and creative marketing helps you identify exactly how you can do that consistently.

MEET THE TEAM