Accounting Marketing Services

Get people talking.

Industry foresight and efficient implementation can move the needle in your favor. Ingenuity’s consulting along with outsourced and fractional marketing offers turnkey specialization to keep pace with changing market trends, M&A integrations and technology. Flex your marketing team capacity, assign us to a special project or choose us as your marketing department.

Ingenuity has worked in Accounting for 25 years throughout the U.S. We understand relationship-based business development and how it aligns with clear marketing ROI.

Are you ready to be Wildly Effective?

Agility and automation begin with a conversation. Let’s talk about your client industries, firm size and big dreams.

For Partners and Emerging Leaders

Engage our team for the following services to support your firm vision and to retain emerging leaders who need support for building visibility and leads in niche markets:

Ghostwriting and content development
Cross-servicing initiatives
Public relations/Personal branding
M&A communications & Succession (internal/external)
Crisis communications
Niche marketing and business strategies
Talent attraction and retention strategies (e.g. digital visibility, testimonials)
Fully outsourced and fractional/CMO marketing services

Two business colleagues reviewing data on tablet.

For Accounting Marketing Leaders/Departments

We work collaboratively with your in-house team and strategic consultants on high-value and often time-sensitive projects, including but not limited to:

Rebranding, brand strategy and multi-channel branding
Independent research and surveys (e.g. AI, competitors, employees, niche research)
Social media strategy, posting and reporting
Digital ad campaigns and monitoring (e.g. Google, LinkedIn)
Content and web audits and SEO analysis
Mobile-ready marketing initiatives
Strategic initiatives that require additional capacity

Frequently Asked Questions

What kinds of market research should be part of CPA rebranding?

We recommend a competitive analysis of firms that show up frequently in your market and in competitive RFPs. We also recommend that market research includes trends in niche industries that can drive rebranding differentiation.

How do I incorporate customer feedback into rebranding strategy?

Customer feedback for your rebranding strategy should include reasons why clients choose your firm, but client interview questions should go deeper than just reporting on responsiveness, service quality or reputation. Ask for specific examples that can translate to brand messaging.

How can we capture brand voice and messaging during the rebranding process?

Brand voice comes from the internal culture of what you value as a firm. How it is perceived by clients is the sweet spot of your rebranding process differentiation. If your leaders say that you are innovative with technology, then listen for how clients experience that innovation. Your brand voice would then express curiosity, an openness to trying new things and/or technical saavy.

What are some go-to digital marketing strategies for CPA firms?

Our favorite go-to right now is social media visibility. Each channel is a search engine, plus it’s so versatile for internal culture and recruitment as well as for representing your thought leadership. The sales side of LinkedIn also helps you develop a book of business with fresh lists and leads.

Do you have any case studies on successful digital marketing campaigns?

Yes, here are two case studies of successful digital marketing campaigns.

Lindquist, von Husen & Joyce LLP – Outsourced Marketing Retainer

Anglin Reichmann Armstrong – M&A Strategic Growth Strategy

Member of AAM

    
 
 
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   Amy Snell 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ingenuity is a great marketing team to work with. We have worked with them on several projects including designing print materials to developing our website. They're team communicates throughout the process, keeping us informed and giving us options along the way. I would highly recommend Ingenuity for your marketing needs.
  
 
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   Megan O'Donnell 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ingenuity did an incredible job with our rebrand, and the team was a pleasure to work with!
  
 
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   Anna Reyes 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Ingenuity Marketing Group has been an absolute pleasure! Their team is not only incredibly talented but also responsive and collaborative. It's been a seamless working experience.
  
 
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   John Christian 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent firm to work with. Listened to our needs and was able to deliver.
  
 
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   Kelly Jones 
 
 
 
 Trustindex verifies that the original source of the review is Google. HBW Construction highly recommends Ingenuity! We've been working with them for our content writing for our blogs for almost a year now. The team is great, process is seamless, and the content created paints us as experts!
  
 
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   Caren Rodriguez 
 
 
 
 Trustindex verifies that the original source of the review is Google. 5 stars to Ingenuity! Known as leaders and friends in our industry for many years, we finally had the opportunity and pleasure to work together on an significant and time sensitive project. They came through with impressive deliverables, detailed insights, and kept our project moving right now. They bring a collaborative and responsive perspective to our engagement and we're so pleased with the final results!
  
 
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   Lisa P 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dawn and team were fantastic to work with - nimble and flexible in managing an unanticipated branding mid-project, and highly professional and responsive throughout the survey process. The final deliverable was outstanding, both in design quality and analytical insights. I started in a new role while this was already in flight, and Ingenuity made everything seamless. Highly recommend!
  
 
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   Kelly Meyers 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dawn Wagenaar and her team went above and beyond to help our firm get more organized with our content. They give thoughtful. industry-specific feedback, and are extremely responsive. I highly recommend them!
  
 
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   Tracy Jenkins 
 
 
 
 Trustindex verifies that the original source of the review is Google. What started as a small marketing services contract with Ingenuity has grown and expanded to include Communications Consulting, Digital Marketing support, and more. 3QC values and trusts Ingenuity's ability to truly understand our business and the markets we serve and their team continues to provide us with spot-on recommendations and solutions.
  
 
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   Roz A. 
 
 
 
 Trustindex verifies that the original source of the review is Google. We brought Dawn and the Ingenuity team on board to help us with our rebranding efforts in late 2020/early 2021. Not only did they deliver a superior product, they listened to our vision, collaborated with us and kept us on track. They created an award winning new logo, a new website and managed all of our social media needs, as well as created numerous deliverables including internal templates and advertisements. The fact that they were able to create a totally new brand for us during our tax busy season and a pandemic is quite amazing.  We are continuing to work with Ingenuity as our marketing consultant  - beyond the initial timeframe and retainer - as they have been an invaluable asset and partner.  We would highly recommend their services!

About Ingenuity

Ingenuity Marketing Group LLC, in St. Paul, Minnesota, has a long history of professional service marketing and association marketing. With experience in accounting, finance, law, nonprofits, architecture, engineering and construction, we bring a fresh perspective to help you succeed.

Why does this matter for you? As professional service marketers, we understand the building blocks of growth — to help professionals build trust and earn client loyalty.

Ingenuity’s collaborative and creative marketing helps you identify exactly how you can do that consistently.

MEET THE TEAM