Accounting Marketing Services
Industry foresight and efficient implementation can move the needle in your favor. Ingenuity’s consulting along with outsourced and fractional marketing offers turnkey specialization to keep pace with changing market trends, M&A integrations and technology. Flex your marketing team capacity, assign us to a special project or choose us as your marketing department.
Ingenuity has worked in Accounting for 25 years throughout the U.S. We understand relationship-based business development and how it aligns with clear marketing ROI.
Are you ready to be Wildly Effective?
Agility and automation begin with a conversation. Let’s talk about your client industries, firm size and big dreams.
For Partners and Emerging Leaders
Engage our team for the following services to support your firm vision and to retain emerging leaders who need support for building visibility and leads in niche markets:
- Ghostwriting and content development
- Cross-servicing initiatives
- Public relations/Personal branding
- M&A communications & Succession (internal/external)
- Crisis communications
- Niche marketing and business strategies
- Talent attraction and retention strategies (e.g. digital visibility, testimonials)
- Fully outsourced and fractional/CMO marketing services
For Accounting Marketing Leaders/Departments
We work collaboratively with your in-house team and strategic consultants on high-value and often time-sensitive projects, including but not limited to:
- Rebranding, brand strategy and multi-channel branding
- Independent research and surveys (e.g. AI, competitors, employees, niche research)
- Social media strategy, posting and reporting
- Digital ad campaigns and monitoring (e.g. Google, LinkedIn)
- Content and web audits and SEO analysis
- Mobile-ready marketing initiatives
- Strategic initiatives that require additional capacity
Frequently Asked Questions
What kinds of market research should be part of CPA rebranding?
We recommend a competitive analysis of firms that show up frequently in your market and in competitive RFPs. We also recommend that market research includes trends in niche industries that can drive rebranding differentiation.
How do I incorporate customer feedback into rebranding strategy?
Customer feedback for your rebranding strategy should include reasons why clients choose your firm, but client interview questions should go deeper than just reporting on responsiveness, service quality or reputation. Ask for specific examples that can translate to brand messaging.
How can we capture brand voice and messaging during the rebranding process?
Brand voice comes from the internal culture of what you value as a firm. How it is perceived by clients is the sweet spot of your rebranding process differentiation. If your leaders say that you are innovative with technology, then listen for how clients experience that innovation. Your brand voice would then express curiosity, an openness to trying new things and/or technical saavy.
What are some go-to digital marketing strategies for CPA firms?
Our favorite go-to right now is social media visibility. Each channel is a search engine, plus it’s so versatile for internal culture and recruitment as well as for representing your thought leadership. The sales side of LinkedIn also helps you develop a book of business with fresh lists and leads.
Do you have any case studies on successful digital marketing campaigns?
Yes, here are two case studies of successful digital marketing campaigns.
Lindquist, von Husen & Joyce LLP – Outsourced Marketing Retainer
Anglin Reichmann Armstrong – M&A Strategic Growth Strategy
Member of AAM
About Ingenuity
Ingenuity Marketing Group LLC, in St. Paul, Minnesota, has a long history of professional service marketing and association marketing. With experience in accounting, finance, law, nonprofits, architecture, engineering and construction, we bring a fresh perspective to help you succeed.
Why does this matter for you? As professional service marketers, we understand the building blocks of growth — to help professionals build trust and earn client loyalty.
Ingenuity’s collaborative and creative marketing helps you identify exactly how you can do that consistently.
