Optimize Through Research

Market research is beneficial when you are exploring how to enter a new market or how to diversify and expand in a market. This work may involve competitor research, niche potential, growth potential, demographic information and market assets. You can do public data research as well as interviews or focus groups to access more detailed information for your marketing and growth strategy. It’s beneficial for risk management and strategy.

The only way to conduct a truly anonymous employee survey with custom insights is to outsource the project to a third-party consultancy that understands your goals and industry. A third party will help employees have more trust in their anonymity. Even then, how you communicate the confidentiality of the survey is important to increase survey takers.

You want to consider things like question flexibility, ease of set-up, user experience, reporting features and cost. How often you conduct surveys will also help you measure value of the tool against its cost.

It depends. You should regularly check in with clients on their experience, but you don’t want to annoy them with too many surveys. Continuous client research that is automated may be helpful if the queries are short and easy for clients to answer. However, deeper interviews and comparison research annually may uncover macro trends that are important for growth.

Our marketing consultants are adept at creating interview and survey questions that identify any team misalignment issues in your internal or talent branding. As part of our rebranding process, we also offer in-person or digital brand message training to get everyone on the same page about brand differentiation.