How can you better position your thought leaders within a niche industry? What are your competitors up to? Should you enter a new market? Are employees happy?

All of these questions can be answered through professional services research, but setting up survey methodology, running research, analyzing data and reporting on the results all take time that you don’t have. Plus, you may be too close to the problem to analyze it independently. You may need:

• • Brand and competitive analysis for market positioning and growth
  • Research to select a new niche or strengthen an existing niche
  • Testing and validating a firm or service name/logo
  • Data and analysis to attract and retain top talent
  • Industry research to position your firm or association as a resource
  • Powerful, researched content that your clients and prospects desire

Don’t wait to conduct the research you need to make critical business decisions, whether for retaining employees, pursuing a new service or entertaining a merger opportunity. Choose a research team with more than 20 years of professional services experience and knowledge.

How Ingenuity Supported a CPA Firm Through Surveying