Traditional marketing methods such as blogs and print advertising can fall short without powerful digital tools to see if your marketing is even working. Integrate online marketing tools to lower costs, accelerate results and provide measurement. You can create the most beautiful website, but it needs to be secure and updated. Our seamless digital strategy integrates web, social, advertising, AI tools and media mentions to attract clients and talent.
At Ingenuity, we combine years of professional services experience with strategic SEO. Keywords are built for natural language and AI to drive the right leads. It means that you aren’t paying for “refrigerator” when you want “refrigeration.” And you’re found under “bank accounting” and not “bank account.” Get personal attention and clearer results.
Digital marketing is an umbrella term. It can cover many aspects of marketing: digital content creation, social media, digital ads, website strategy, pay-to-play influence, search engine optimization, etc. AI and user behavior are disrupting digital marketing strategy, so marketers should continue to research, experiment and converse with other marketers and consultants to adjust their digital marketing as needed.
You could have technical issues, content issues or both. The structure of your site, its age, back-end optimization and content relevance all affect website visibility and traffic. AI is also impacting how sites are built, updated and ranked. You need a consistent strategy, but also a multi-channel approach to driving traffic, not just through search engines.
It already has. Website developers are building AI-friendly sites. Firms are creating their own proprietary AI. Marketers are using AI as an extra marketing assistant or coordinator. Growth professionals are assessing their pursuit strategy through AI compliance checks. Design, digital content and algorithms are adjusting to AI. It is important to sustain a consistent brand and point of view to stand out, so branding is still critical.
What does 3,000 impressions mean anyway? If you can share your data in terms of real business goals and demonstrate upward visibility, additional leads, leads converted to clients or increased talent queries, those are typically the things that leaders care about the most. Think like an owner.
Some of these digital branding updates can include logos rendered for social media images, additional colors available for website calls to action or tinted elements, and notes about Americans with Disabilities digital accessibility guidelines.
Part of our work often includes paid digital or social media advertising for professional service firms. To tailor advertising services for construction and engineering firms, we need to understand your business goals, your audience, decision makers and your market reach. With that data, we can develop a custom advertising plan with no agenda but to optimize your leads.
”We appreciate the resources and expertise that Ingenuity delivers.
Brandon C. Smith, CPA, Managing PartnerAnglin Reichmann Armstrong
”We gained a long-term strategy for the firm…I would recommend Ingenuity all day long.
Kelly Meyers, Marketing and Communications CoordinatorBolton & Menk
”Ingenuity is a great strategic partner.
Tara Gleaton, SPHR, Director of OperationsLindquist, von Husen & Joyce LLP
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