Website Marketing Services, Writing Copy for Websites

WhippleWood CPAs is a Colorado-based accounting and advisory services firm that contacted Ingenuity to help them develop a new website. Their site had functionality issues and they could not publish blog posts based how their site was set up. After talking with the leadership team about their goals, we recommended a new site built in WordPress for ease of updates and content marketing.

In addition, the leadership team decided that they wanted a refreshed logo and style guide to modernize the look and feel of their marketing.

It was very important to the firm that the website reflect their firm culture and brand personality. They help their clients “feel at home,” and their team loves the fun and lifestyle afforded in Colorado.

Rick Whipple mountain biking on some rocks.

Website Strategy

Most of the former website’s copy was transferred over to the new site, except for strategic updates to bios and incorporation of the firm’s new brand differentiating messages into the home page copy and elsewhere. Each leadership bio got a personalized image to draw readers into the narrative.

In addition, Ingenuity conducted keyword research and used that data to expand and optimize WhippleWood’s service pages. We also focused on overall site search performance by adding page titles and meta data for all pages.

Using the firm’s new visual style guide, we customized a WordPress theme to create a cohesive brand with consistent colors, fonts and logo usage. Working with the WhippleWood team, we selected a combination of their photos and stock photos to match their culture and the Colorado region.

Restored building on busy street corner at night.

Website Optimizing & More

After launching the website, WhippleWood retained Ingenuity to provide ghostwriting and SEO support for blog posts and their digital newsletter as well as additional consulting and design work.


“Ingenuity is very responsive to our needs. They help us integrate our brand across all marketing materials and tools. The website also creates a great first impression and provides valuable information."

– Steve Grimes, Firm Administrator,
WhippleWood CPAs