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Senior Living

When you are marketing to seniors, you are inviting them to create a future with you.

Senior living marketing helps you enhance community visibility to attract new residents and staff while giving your residents (and often their families) peace of mind. If you are marketing 55+ independent living, you can appeal to their sense of convenience, security, adventure and family time. If marketing assisted living, you can emphasize care and safety within an independent environment. For memory care or long-term care needs, your residents and their families want to build trust and community with easy access to resources.

Ingenuity Marketing Group makes marketing to all of these audiences easier through targeted research, branding, communications, advertising and talent recruitment strategies.

Senior female CEO meeting with colleague.

For Senior Living CEOs & Owners

Engage our team at any phase of your community development, lease-up and ongoing reputation management. Whether you have one senior living community or several, we can deliver comprehensive services for:
  • Graphic and digital design
  • Community relations consulting
  • Lead generation strategies
  • Public relations and advertising
  • Staff recruitment campaigns
Group of marketing people going over documents.

For Senior Living Marketing & Management

We work collaboratively with marketing and sales teams on loyalty research, design, reputation management, lead generation and census recovery strategies. Ingenuity offers:
  • An in-house, full-time graphic designer
  • Collaborative consultants to design and implement your public relations, social media & digital lead generation needs
  • Research to analyze and identify staff recruitment and census recovery solutions
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Members of LeadingAge

Senior couple riding their bikes across grassy plain at sunrise.

Are you ready to be Wildly Effective?

Ask a question. Make a comment. Try us out by requesting our Welcome Kit Mini-Audit. We will review your resident welcome kit materials and help you (1) refine the messaging, (2) suggest fresh elements and (3) improve resident engagement.

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    About Ingenuity

    Ingenuity Marketing Group LLC, in St. Paul, Minnesota, has a long history of professional service marketing and association marketing. With experience in accounting, finance, law, nonprofits, architecture, engineering and construction, we bring a fresh perspective to senior living marketing. We advise the professionals that help you make senior living communities a success.

    Why does this matter for you? As professional service marketers, we understand the building blocks of growth — to help professionals build trust and earn client loyalty.

    In the same way, prospects and recruited talent must experience how trust and loyalty co-exist in your senior living community. Ingenuity’s collaborative and creative marketing helps you identify exactly how you can do that consistently.