Skip to main content

Senior Living

Successful senior living communities need the right staff and future-focused marketing.

To attract your ideal residents and staff, it takes more than a beautiful facility and advertising. You need a trusted brand and a clear, ongoing marketing strategy…internally and externally.



Ingenuity Marketing Group delivers practical consulting + implementation in all marketing phases for senior living developers, marketers and management.

Good ideas to keep us looking forward.

Fun concept, presented well.

Senior female CEO meeting with colleague.

For Senior Living Developers, Investors & Owners

Engage our team at any phase of your community development, lease-up and ongoing reputation management. Whether you have one senior living community or several, we can deliver comprehensive services for:
  • Pre-market testing
  • Community relations consulting
  • Lease-up marketing
  • Public relations
  • Web and digital marketing
  • Staff recruitment campaigns
  • Social media campaigns
Group of marketing people going over documents.

For Senior Living Marketing & Management

We work collaboratively with marketing and sales teams on loyalty research, design, reputation management, lead generation and census recovery strategies. Ingenuity offers:
  • An in-house, full-time graphic designer with web development and management experience
  • Dedicated consultants to augment in-house teams and deliver specialized marketing for digital leads, social media and public relations
  • Research and consulting to attract target residents and candidates, accelerating results and managing spend
LeadingAge logo

Members of LeadingAge

Senior couple riding their bikes across grassy plain at sunrise.

Are you ready to be Wildly Effective?

Our senior living marketing creates strong awareness and ROI. Ask a question. Make a comment. Request a call with our team.



    Your Question/Comment

    About Ingenuity

    Ingenuity Marketing Group LLC, in St. Paul, Minnesota, has a long history of professional service marketing and association marketing. With experience in accounting, finance, law, nonprofits, architecture, engineering and construction, we bring a fresh perspective to senior living marketing. We advise the professionals that help you make senior living communities a success.

    Why does this matter for you? As professional service marketers, we understand the building blocks of growth — to help professionals build trust and earn client loyalty.

    In the same way, prospects and recruited talent must experience how trust and loyalty co-exist in your senior living community. Ingenuity’s collaborative and creative marketing helps you identify exactly how you can do that consistently.