Senior Living

Successful senior living communities need the right staff and future-focused marketing.

To attract your ideal residents and staff, it takes more than a beautiful facility and advertising. You need a trusted brand and a clear, ongoing marketing strategy…internally and externally.

Ingenuity Marketing Group delivers practical consulting + implementation in all marketing phases for senior living developers, marketers and management.

Are you ready to be Wildly Effective?

Our senior living marketing creates strong awareness and ROI. Ask a question. Make a comment. Request a call with our team.

Senior female CEO meeting with colleague.

For Senior Living Developers, Investors & Owners

Engage our team at any phase of your community development, lease-up and ongoing reputation management. Whether you have one senior living community or several, we can deliver comprehensive services for:
  • Pre-market testing
  • Community relations consulting
  • Lease-up marketing
  • Public relations
  • Web and digital marketing
  • Staff recruitment campaigns
  • Social media campaigns
Group of marketing people going over documents.

For Senior Living Marketing & Management

We work collaboratively with marketing and sales teams on loyalty research, design, reputation management, lead generation and census recovery strategies. Ingenuity offers:
  • An in-house, full-time graphic designer with web development and management experience
  • Dedicated consultants to augment in-house teams and deliver specialized marketing for digital leads, social media and public relations
  • Research and consulting to attract target residents and candidates, accelerating results and managing spend

Frequently Asked Questions

How are branding consultants different in senior living?

Senior living branding consultants need to understand the partners and customers that are critical to your business model. They need to understand your geographic market and the care model or programs in place to help you differentiate your approach. It’s not just about a logo. Branding should highlight your entire culture and optimize your market visibility.

What are good marketing tactics for senior living referrals?

We highly recommend reviews and testimonials from happy residents and family members. Often, the family members are the best referrals because they have a broader network. You have the most control over testimonials, which can be used in your collateral, on your website and in newsletters. We also recommend partnership marketing to broaden your community’s visibility.

What is the best senior living lead generation?

If you haven’t done keyword research to see how people are searching for your community, start with that. Make sure that your website is updated and well maintained. Make sure there is strong follow-up with families after a tour. Invite them to get your newsletter while they are in the consideration stage so that they can start feeling like part of your community even before they decide!

About Ingenuity

Ingenuity Marketing Group LLC, in St. Paul, Minnesota, has a long history of professional service marketing and association marketing. With experience in accounting, finance, law, nonprofits, architecture, engineering and construction, we bring a fresh perspective to senior living marketing. We advise the professionals that help you make senior living communities a success.

Why does this matter for you? As professional service marketers, we understand the building blocks of growth — to help professionals build trust and earn client loyalty.

In the same way, prospects and recruited talent must experience how trust and loyalty co-exist in your senior living community. Ingenuity’s collaborative and creative marketing helps you identify exactly how you can do that consistently.