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Senior Living

Successful senior living communities need the right staff and future-focused marketing.

To attract your ideal residents and staff, it takes more than a beautiful facility and advertising. You need a trusted brand and a clear, ongoing marketing strategy…internally and externally.

Ingenuity Marketing Group delivers practical consulting + implementation in all marketing phases for senior living developers, marketers and management.

Are you ready to be Wildly Effective?

Our senior living marketing creates strong awareness and ROI. Ask a question. Make a comment. Request a call with our team.



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    For Senior Living Developers, Investors & Owners

    Engage our team at any phase of your community development, lease-up and ongoing reputation management. Whether you have one senior living community or several, we can deliver comprehensive services for:
    • Pre-market testing
    • Community relations consulting
    • Lease-up marketing
    • Public relations
    • Web and digital marketing
    • Staff recruitment campaigns
    • Social media campaigns
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    For Senior Living Marketing & Management

    We work collaboratively with marketing and sales teams on loyalty research, design, reputation management, lead generation and census recovery strategies. Ingenuity offers:
    • An in-house, full-time graphic designer with web development and management experience
    • Dedicated consultants to augment in-house teams and deliver specialized marketing for digital leads, social media and public relations
    • Research and consulting to attract target residents and candidates, accelerating results and managing spend
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    Members of LeadingAge

    John Christian
    John Christian
    Excellent firm to work with. Listened to our needs and was able to deliver.
    Kelly Jones
    Kelly Jones
    HBW Construction highly recommends Ingenuity! We've been working with them for our content writing for our blogs for almost a year now. The team is great, process is seamless, and the content created paints us as experts!
    Caren Rodriguez
    Caren Rodriguez
    5 stars to Ingenuity! Known as leaders and friends in our industry for many years, we finally had the opportunity and pleasure to work together on an significant and time sensitive project. They came through with impressive deliverables, detailed insights, and kept our project moving right now. They bring a collaborative and responsive perspective to our engagement and we're so pleased with the final results!
    Lisa P
    Lisa P
    Dawn and team were fantastic to work with - nimble and flexible in managing an unanticipated branding mid-project, and highly professional and responsive throughout the survey process. The final deliverable was outstanding, both in design quality and analytical insights. I started in a new role while this was already in flight, and Ingenuity made everything seamless. Highly recommend!
    Kelly Meyers
    Kelly Meyers
    Dawn Wagenaar and her team went above and beyond to help our firm get more organized with our content. They give thoughtful. industry-specific feedback, and are extremely responsive. I highly recommend them!
    Tracy Jenkins
    Tracy Jenkins
    What started as a small marketing services contract with Ingenuity has grown and expanded to include Communications Consulting, Digital Marketing support, and more. 3QC values and trusts Ingenuity's ability to truly understand our business and the markets we serve and their team continues to provide us with spot-on recommendations and solutions.
    Roz Allyson
    Roz Allyson
    We brought Dawn and the Ingenuity team on board to help us with our rebranding efforts in late 2020/early 2021. Not only did they deliver a superior product, they listened to our vision, collaborated with us and kept us on track. They created an award winning new logo, a new website and managed all of our social media needs, as well as created numerous deliverables including internal templates and advertisements. The fact that they were able to create a totally new brand for us during our tax busy season and a pandemic is quite amazing. We are continuing to work with Ingenuity as our marketing consultant - beyond the initial timeframe and retainer - as they have been an invaluable asset and partner. We would highly recommend their services!
    jol col
    jol col
    Dawn, Christine and the Ingenuity team are easy to work with, listen to your needs and are quick to respond to emails and phone calls even though we are in different time zones. I highly recommend Ingenuity!
    David Bier
    David Bier
    I have had the pleasure of working with the group at Ingenuity for several years now. Not only do they consistently deliver quality work, but they take the time to learn your business, your needs and collaborate with you to get meaningful results. I welcome the professional interaction and continue to refer them to friends and colleagues.
    Melissa Seburg
    Melissa Seburg
    I have worked with Ingenuity for a long time and I have recommended them to other firms as well. They are very professional and so much fun to work with. The team is very responsive and I appreciate their expert consultant advice/guidance. Ingenuity has been especially valuable in bringing added capacity to our marketing team and helping us keep things on track towards our goals. I would highly recommend giving the a call!

    About Ingenuity

    Ingenuity Marketing Group LLC, in St. Paul, Minnesota, has a long history of professional service marketing and association marketing. With experience in accounting, finance, law, nonprofits, architecture, engineering and construction, we bring a fresh perspective to senior living marketing. We advise the professionals that help you make senior living communities a success.

    Why does this matter for you? As professional service marketers, we understand the building blocks of growth — to help professionals build trust and earn client loyalty.

    In the same way, prospects and recruited talent must experience how trust and loyalty co-exist in your senior living community. Ingenuity’s collaborative and creative marketing helps you identify exactly how you can do that consistently.