Sykes & Company, P.A.
We helped this accounting firm expand its video production into a biweekly podcast, using recommended platforms and handling their editing and publishing services.
Marketing for Accounting
Podcasts are easier than ever to produce with simple audio equipment and editing software, utilizing your existing social channels to publish and promote them. For this project, we worked with accounting partners at a firm that focuses on independent pharmacists. They wanted to produce a podcast that could be published as video on their popular YouTube channel as well as audio episodes and website blog content.
Re-using content on multiple channels like this can streamline your content marketing strategy and expand your reach and engagement.
The client was clear on the content they wanted to produce, but the hosts needed guidance on editing and publishing processes. We recommended a podcast platform and provided syndication support to make sure the podcast would be found on multiple apps such as Spotify or Apple.
With years of video production experience, the client already knew how to produce the episodes, but then they turned the files over to us for editing, captioning, description writing, tagging and video chapter marks. We wrote meta data with their preferred SEO keywords for the blog posting and uploaded it to their website. We also recommended disclaimer information as needed and included links to related videos on their YouTube channel. For social promotion, we edited short video or audio clips to promote the podcast. We also made sure the audio files were uploaded to their podcast hosting platform for distribution.
Results
The client had a short timeline for getting the podcast launched before their busy tax season, and our experience with podcasting helped them meet their deadline for launch and promotion. The podcast provides another way for followers and clients to get informative content from the firm while also streamlining their overall marketing for accounting strategy.
Regular social promotion increases their follower engagement and traffic back to their website for potential leads and client engagement.
Our Client Says
“We really appreciated the work that Ingenuity put in to launch our podcast within a short timeline and guide us on the communications and marketing strategy. Our team is set up well for future marketing.”
– Scotty Sykes, CPA, CFP®
Shareholder, Sykes & Company, P.A.
