Step back and assess your marketing with these 3 ideas. The Society for Marketing Professional Services (SMPS) is one of our favorite associations. For one, they publish a valuable quarterly…
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You would think that every CPA firm professional uses social media; when in actuality, a lot of people resist posting about their personal life. But the problem with ignoring (or…
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In this guest blog post for Engineering Management Institute, rebranding consultant Dawn Wagenaar asks the controversial question: If AEC firms get most of their work from repeat clients and referrals,…
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The other day, we queried ChatGPT about two specific niche industries within accounting. We wanted to see if our clients showed up in results. Fortunately, they did. However, one firm…
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In this guest blog post for Engineering Management Institute, rebranding consultant Dawn Wagenaar shares AEC marketing and branding strategies for project managers. The PM’s role is changing, and team mentoring…
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The following is an abbreviated transcript from a LinkedIn Live event hosted by rebranding consultant Ingenuity Marketing Group. In the webinar, Ingenuity Marketing Group Principal and Brand Strategist Dawn Wagenaar…
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The following is an abbreviated transcript from a LinkedIn Live event hosted by brand consultant Ingenuity Marketing Group. In the webinar, Design Consultant Robert Wasiluk and Communications Consultant Christine Nelson…
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After Dawn Wagenaar discussed AEC marketing and branding strategies on EMI’s AEC Leadership Podcast, she was invited to contribute to their quarterly blog. For Q1, she shares ideas for professionals…
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We were excited to hear from the Engineering Management Institute (EMI) about their interest in having Ingenuity’s brand strategist and principal Dawn Wagenaar on the AEC Leadership Podcast. Dawn was…
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What’s Your Story? We get it. Rebranding is expensive. And yet, successful a/e/c marketing depends on consistent and differentiated branding. When refreshing your visual brand isn’t an option, there are…
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