Is your website providing you with digital leads? Have you personalized your digital marketing strategy for prospective clients? In this video, Ingenuity Marketing Group outsourced consultant, Christine Nelson, shares three…
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Photo source: www.123rf.com Have you noticed that LinkedIn is resembling many other social media sites with sponsored ads that look like regular social posts? Just look for the tiny “sponsored”…
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Photo source: www.pexels.com We all agree that project debriefs are helpful if you can get clear takeaways about areas to improve in your AEC firm’s management processes, cost estimates or…
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Photo source: www.istock.com FAQ sections are a great way to provide helpful content on your CPA firm’s website – if they’re done well. How can FAQs be done wrong? They…
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What to outsource or not... Prospects and clients ask us all the time: How do you work with in-house marketing teams? We always say, it depends. To answer this question,…
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What essentials do younger AEC marketers need to succeed? Recently, our Communications Consultant Christine Nelson facilitated a panel for the Society for Marketing Professional Services – Twin Cities to answer…
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photo source: www.unsplash.com Want to be more persuasive in CPA marketing content? Look here. We were pleased that the Association for Accounting Marketing asked us to address a burning question…
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Step back and assess your marketing with these 3 ideas. The Society for Marketing Professional Services (SMPS) is one of our favorite associations. For one, they publish a valuable quarterly…
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You would think that every CPA firm professional uses social media; when in actuality, a lot of people resist posting about their personal life. But the problem with ignoring (or…
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photo source: www.unsplash.com Tips for staying creatively fueled and grounded Here in Minnesota, winter tends to drag on. With a shifting economy in this wintry mix, it’s hard to predict…
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