Does your tradeshow booth design capture audience attention in two seconds from 10 feet away?…
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It’s frustrating when a style guide misses the essentials. Two-tone color palettes without a pop…
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With every design you put on your website, on social media or send to print…
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When you are creating a brand, merging with another company, or rebranding, what do…
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Christine Nelson is a veteran writer. She worked as a journalist before joining Ingenuity…
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When creating an elevator speech for networking purposes, we were taught to say our name,…
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Could your brand use a change? An industry rule of thumb is to update a…
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Unified standards are crucial for creating a brand that is memorable. How your logo is…
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As a marketer, it’s important when creating a brand to explore how the psychology of…
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Is your website ADA compliant? Simple things like high contrast and simplified menus are only…
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