The following is an abbreviated transcript from a LinkedIn Live event hosted by brand consultant Ingenuity Marketing Group. In the webinar, Design Consultant Robert Wasiluk and Communications Consultant Christine Nelson…
Read More 
Managing Editor Chris Camara Reports on Crisis Communications Webinar Hosted by Association for Accounting Marketing Note: This article published BEFORE the devastation left by hurricanes Helene and Milton across the…
Read More 
Does your tradeshow booth design capture audience attention in two seconds from 10 feet away? When you are competing with multiple vendors in a busy space, you can’t fail the…
Read More 
It’s frustrating when a style guide misses the essentials. Two-tone color palettes without a pop of color or a grounding neutral don’t provide enough flexibility for print materials or website…
Read More 
With every design you put on your website, on social media or send to print you are making an impression. Whether you’re reaching new prospects or current clients, you want…
Read More 
When you are creating a brand, merging with another company, or rebranding, what do you need to consider when coming up with your logo? Start out by asking yourself…
Read More 
Christine Nelson is a veteran writer. She worked as a journalist before joining Ingenuity Marketing as our lead communications consultant and she knows how to write a good hook.…
Read More 
When creating an elevator speech for networking purposes, we were taught to say our name, our role, the company and the services offered. Unfortunately, this habit of focusing on services…
Read More 
Could your brand use a change? An industry rule of thumb is to update a brand every five years, but instead of creating an entirely new brand maybe you could…
Read More 
Unified standards are crucial for creating a brand that is memorable. How your logo is used digitally and in print can affect your brand perception with clients and prospects. In…
Read More 
