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Create a Powerful Brand Identity

Unified standards are crucial for creating a brand that is memorable. How your logo is used digitally and in print can affect your brand perception with clients and prospects. In this video, hear from Design Consultant Robert Wasiluk as he shares how a logo kit and style guide help create consistency for your brand.

Your color and logo looks sharp, but does your brand need a better story?
Check out our storytelling guide to get tips.


If you prefer to read the video transcript, you may find it below:

Create a Powerful Brand Identity

Does your firm use a logo kit and style guide for visual identity consistency and recognition? These are important tools in communicating your brand effectively.

But what is a logo kit? A logo kit consists of your logo saved in a variety of file formats so your brand identity will stay consistent across different media formats. High resolution native Adobe Illustrator and Photoshop files are mainly used for print related materials. JPG, PNG and GIF files are mainly used for the web and presentations.

A style guide works in conjunction with a logo kit and is a set of standards for the design of print documents, website pages, signage and other formats that would include your visual brand identifier. The reason for a style guide is to ensure complete uniformity in style and formatting wherever your brand is used. Some of the items it covers are proper logo formats and their usages, official fonts and color palettes and other elements such as your brand voice, styles of photography and artwork that can be used. 

These standards are crucial for building a memorable brand, one that is easily recognizable and brings a clear sense of reliability and security. It also helps everyone in a firm and vendors of a firm stay on the same page, and present a unified brand to the public.


 

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Refresh Your Brand with Color

As a marketer, it’s important when creating a brand to explore how the psychology of color sends the right message to prospective clients. Choosing the right combination of colors will help your audience know who you are and what you do. Choosing the wrong colors can be detrimental to a company or campaign. In this video, hear from Design Consultant Robert Wasiluk and learn what colors represent for your brand.

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If you prefer to read the video transcript, you may find it below:

Refresh Your Brand with Color

Does your visual brand need a color reboot? As a marketer, it’s important when creating a brand to explore how the psychology of color sends the right message to prospective clients. Choosing the right combination of colors will help your audience know who you are and what you do. Choosing the wrong colors can be detrimental to a company or campaign.

Here is a list of primary colors and some of the color philosophy behind them.

For many of our service firm clients we see a predominate use of the color blue, which shows up in 33% of the top brands of the world. The color Blue is commonly used to convey trust, security and confidence. It’s also thought to put people at ease as it reminds them of the sky and ocean.

Red is also another popular branding color. It evokes warmth, passion and stimulates appetites. Restaurant food chains like McDonald’s and Red Lobster use it for that very reason. It’s also great for capturing attention.

Yellow is an ideal color choice for brands looking to instill positivity into their identity. It’s often associated with the sun and its different shades can help bring out hope and optimism. Yellow is often used in point of sale messaging, as it is proven to catch the eye quicker than any other color.

The color green is easiest on our eyes to read. It is a pleasing shade often used to convey calm and rest. Darker tones of green are connected with money and wealth. Like all colors, green has a negative side. It can often symbolize sickness, luck and jealousy.

Having a visual identity with a strong color philosophy behind it is crucial. It can make or break a brand or a campaign. If you’d like us to help analyze your brand’s colors, feel free to contact us through our website at www.ingenuitymarketing.com.

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Web Design Tips for ADA Accessibility


Is your website ADA compliant? Simple things like high contrast and simplified menus are only a couple ways to make your website ADA compliant. In this video, Robert Wasiluk, design consultant, shares a few design tips you can implement to make your website more accessible for all users coming to your site. If you have any questions about ADA compliance or need help with your website, contact us.

Have you addressed GDPR Compliance on your website?
Watch this video to learn more.


Headshot of Robert Wasiluk, Design Consultant at Ingenuity Marketing Group.

Three Reasons to Update Your Brand Identity

Your brand positioning, identity and logo are significant tools in a successful branding strategy. In this video, Ingenuity Marketing Group design consultant Robert Wasiluk explains why an old logo hurts your brand and shares three reasons to update your brand identity.

See Ingenuity’s branding portfolio.