It’s frustrating when a style guide misses the essentials. Two-tone color palettes without a pop...
Read More
With every design you put on your website, on social media or send to print…
When you are creating a brand, merging with another company, or rebranding, what do…
Christine Nelson is a veteran writer. She worked as a journalist before joining Ingenuity…
When creating an elevator speech for networking purposes, we were taught to say our name,…
Could your brand use a change? An industry rule of thumb is to update a…
Unified standards are crucial for creating a brand that is memorable. How your logo is…
As a marketer, it’s important when creating a brand to explore how the psychology of…
Is your website ADA compliant? Simple things like high contrast and simplified menus are only…
