As a marketer, it’s important when creating a brand to explore how the psychology of color sends the right message to prospective clients. Choosing the right combination of colors will help your audience know who you are and what you do. Choosing the wrong colors can be detrimental to a company or campaign. In this video, hear from Design Consultant Robert Wasiluk and learn what colors represent for your brand.
If you prefer to read the video transcript, you may find it below:
Refresh Your Brand with Color
Does your visual brand need a color reboot? As a marketer, it’s important when creating a brand to explore how the psychology of color sends the right message to prospective clients. Choosing the right combination of colors will help your audience know who you are and what you do. Choosing the wrong colors can be detrimental to a company or campaign.
Here is a list of primary colors and some of the color philosophy behind them.
For many of our service firm clients we see a predominate use of the color blue, which shows up in 33% of the top brands of the world. The color Blue is commonly used to convey trust, security and confidence. It’s also thought to put people at ease as it reminds them of the sky and ocean.
Red is also another popular branding color. It evokes warmth, passion and stimulates appetites. Restaurant food chains like McDonald’s and Red Lobster use it for that very reason. It’s also great for capturing attention.
Yellow is an ideal color choice for brands looking to instill positivity into their identity. It’s often associated with the sun and its different shades can help bring out hope and optimism. Yellow is often used in point of sale messaging, as it is proven to catch the eye quicker than any other color.
The color green is easiest on our eyes to read. It is a pleasing shade often used to convey calm and rest. Darker tones of green are connected with money and wealth. Like all colors, green has a negative side. It can often symbolize sickness, luck and jealousy.
Having a visual identity with a strong color philosophy behind it is crucial. It can make or break a brand or a campaign. If you’d like us to help analyze your brand’s colors, feel free to contact us through our website at www.ingenuitymarketing.com.
