Your A/E/C marketing NEEDS THIS.
- Speak to the generations. They each have their own unique desires and expectations.
- Do Persona Research. Your findings will help you develop your key messaging.
Watch my video to see why you need to incorporate intergenerational branding into your A/E/C marketingstrategy.
Full Video Script
I have worked with clients on branding for many years, and right now it’s more important than ever.
In your A/E/C and professional markets, you have up to FIVE generations who could be your clients and partners. Each generation brings a unique perspective.
Here are some tips for multi-generational A/E/C marketing.
You absolutely HAVE to do persona research to understand the needs and wants of your clients. They may be younger or older or be a mix of generations, and that’s an important metric.
Next, create messaging that appeals to these generational concerns and experiences.
Think about how different generations respond to your digital and in-person marketing. Do you still need print advertising? Do you need a new social platform?
By adding multi-generational thought into your A/E/C marketing, you will expand your reach and your business success.
Talk to me and my team at Ingenuity for more tips on branding and marketing for engineering firms, architects and contractors.
