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Creating a brand to represent yourself, show what your values are and showcase your expertise is essential in today’s landscape. Candidates and clients alike are looking you up on social media. They want to know what you stand for, and why they should work with, or for, you.

Watch my video to learn how you can start creating a brand today.

Need help with your personal brand? Send me an email!

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Full Video Script

Christine: After working with professional leaders for many years, I am noticing a shift that requires a more personal brand.

People want to know what leaders today stand for, who they serve and what their vision is for the future.

Leaders can share their knowledge and experience about their industry and service areas, but they should also express what matters to them personally.

It goes beyond an elevator speech…what they do. It’s about what they value as a human being and how that ties into the results they deliver.

To attract future clients and talent, every leader should have a personal brand.

So how do you create it?

There are many tools and exercises that you can use to identify your personality, your strengths and core values.

That’s a good place to start, but it can also help to ask yourself some questions that align with business goals.

For example, if money weren’t an issue, where would you spend most of your time in your organization? What interests would you pursue to the fullest?

Ask a trusted client or colleague to introduce you, not using your title, but an introduction about how you make them feel.

What they say can also give you a sense of your character and personal brand.

What do you want to be known for? Start with that question, and then identify how you can represent that vision personally and professionally.

I have worked with professionals in the past year who are great business leaders, but they also share their perspectives about mentoring, building trust and resolving conflict.

They are writing articles and talking about these things just as much as they discuss technical topics.

To do this, I recommend a personal PR plan for emerging and current leaders. A powerful PR plan can highlight the best of your professional knowledge AND your personal brand.

What you stand for. Who you serve. Your vision. 

 Do you want to know more about personal branding? Talk to us at Ingenuity!