When you are working on your brand strategy, where do you start? Conduct a brand survey. Remember, the most important part of the survey are the questions!
Christine Nelson, lead communications consultant, shares her tips for ensuring your brand survey questions provide actionable insights that you can use to elevate your brand.
Watch this video to learn how to develop a brand strategy through market research.
If you prefer to read this content, the video transcript is below.
Get the questions right.
Any good journalist knows the right questions matter.
Be clear. Be concise.
Include multiple choice to challenge and measure your own perceptions of firm value.
If you only ask about levels of satisfaction with service or teams, you won’t have anything specific to improve upon.
If you have any questions about how to conduct brand surveys, please reach out to us.