When you’re writing to a specific person, they feel personally connected to you. Whereas, when you’re writing to a generic audience, you have to do some guesswork.
With senior living personas, you’re identifying your ideal resident and speaking to them through blog posts and social media content. You’re connecting to them when you talk to them about their interests and their struggles.
Watch this video to learn how to create senior living personas when you’re building a retirement community.
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