Ingenuity Marketing Group’s lead communications consultant Christine Nelson lifts the veil on a subject everyone’s thinking about, but no one’s talking about… personal brands for leaders!
Why do leaders need a personal brand? Creating a brand for your personal social media campaigns enhances your business’s brand positioning strategy.
Watch the full video for more details.
Full Video Script
Why should professional leaders have a personal brand? It’s simple. People work with people, not companies.
A personal brand is more than an elevator speech or a title. It’s an alignment of personal values and career interests.
Consider the example of a structural engineer who wants to advocate for green building methods. Her personal interests and professional work combine to resonate on a more emotional level with her audience.
That’s memorable. She will stand out from other structural engineers. So will her company.
How about an accountant who advises not-for-profits and has experienced first-hand the challenges of finding affordable housing?
His personal brand promotes healthy nonprofit organizations that can help to solve homelessness.
Let’s try one more example. A senior living executive has a parent living with memory loss. She has a core value of advocating the best care and flexibility for people as they age.
Rather than relying on the company brand only, take the extra step to align what you do with what you love or support personally. This brand positioning will accelerate your career options and it will help you avoid leadership fatigue.
That’s because personal brands PLUS a powerful business brand will bring your communication to a whole new level of meaning with your business relationships.
There are several ways to develop a personal brand and share it consistently. In addition to assessing your personal interests and how they align with your career, think about how you want to make a difference. What are your core values?
Or try this exercise. Ask a client or colleague to introduce you without using your title or job role? What do they say about your character? What do you stand for? It’s very informative!
Personal brand positioning is critical for social engagement and for recruitment. People work with people, not companies. If you have questions about how to develop a personal brand survey or PR plan for leadership, talk to us at Ingenuity.
