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We are featured in Issue 4 of Associations North’s 2023 edition of their publication, Focus North. Ingenuity principal Dawn Wagenaar shares her advice on fostering member loyalty to keep your retention rates high.

When you’re doing marketing for associations, one of our favorite member engagement ideas includes creating personas for your favorite members. This helps narrow your target so you can build content for members most likely to engage often and continually renew their membership.

Here are other things you can do to keep your members coming back.

Questions? Contact us at Ingenuity.

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