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Principal

DAWN WAGENAAR
Delivery / Strategy / Owner
dawn@ingenuitymarketing.com
651.690.3358
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Principal

DAWN WAGENAAR
Delivery / Strategy / Owner
dawn@ingenuitymarketing.com
651.690.3358
FacebookIcon

Dawn owns a marketing agency. It’s a great icebreaker, and people get really interested when she says that we help businesses grow…locally and across the country.

Growth requires dedication, consistency and a sense of loyalty. Dawn’s life is proof that she values all three. She’s had the same monthly book club for 17 years, and her neighborhood Bunko group has played together for almost as long. She has also dedicated endless hours to the growth of the Hastings YMCA as a board member. Then there is her family, and Dawn is at the center of it to support her husband, Scott, and their very busy daughter, Bella. To keep life organized, Dawn’s meal planning with new recipes is legendary, and she knows her family budget to the penny!

While most people see Dawn’s serious, get-it-done professional side, she has a true soft spot for Golden Retrievers, cardio dance workouts, white wines and feel-good Hallmark movies. The family’s retriever, Nora, is just fine with that.

Education

Augsburg College, Bachelor of Arts in Marketing and Management
University of St. Thomas, Master’s Degree in Educational Leadership

Background

In-house accounting marketing at two firms
Financial services marketing

Industry Organizations

  • Association for Accounting Marketing (AAM)
  • Past chair of the AAM Conference Committee; past member-at-large for AAM National Board of Directors, Chair of the Virtual Education Committee and past president for AAM Minnesota
  • The Society of Marketing Professional Services – Twin Cities
  • Associations North
  • Leading Age Minnesota

Charitable Organizations

  • Past Board Member of Hastings YMCA

Childhood celebrity crush:

Rick Springfield when I was in middle school.  There was this magazine called Teen Beat and it had pull-out posters and I remember my neighbor got one and I was so jealous.

The one item you can’t live without:

Chapstick original.  I always have one at work, in my purse, in my car and in drawers all over our house.

Describe the perfect sandwich:

Turkey and swiss on wheat with mayo, mustard, cucumbers and lettuce.

Best trip you ever took:

Aruba, it was actually our honeymoon.  Scott and I loved it and hope to get back.

What’s your go-to recipe?

My family's spaghetti sauce.  It is so good and a fairly easy recipe to make.