The job market has shifted, making it harder to recruit new talent, and almost impossible to recruit great talent. What can your company do to ensure you’re only attracting…
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Personas, also known as audience profiles or target markets, are a description of the types of residents and influencers who choose your services. They apply to senior living marketing whether…
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When reaching out to a new customer base, it can seem daunting at first, but trust me, you can win over a new market. But first, where do you begin?…
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The average person doesn’t usually stay “in the know” about upcoming changes with technology. We created this video to provide you with some tips on using Google to your advantage…
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When you are creating a brand, merging with another company, or rebranding, what do you need to consider when coming up with your logo? Start out by asking yourself…
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While many companies are now focusing solely on digital ads, they are missing a big opportunity for professional services marketing and accounting advertising. It’s print ads! By establishing…
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We recommend performing keyword research, looking at projected search volumes and competitor metrics then digging into your verticals extensively to find the right keywords for your target audience.…
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