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Christine Nelson, Communications Consultant with Ingenuity Marketing

Digital Marketing Lead Generation Tools – How to Get in on Online Ads

 

Are you wondering how to get in on the retargeting wagon? One of the most widely used lead generation tools is digital ads. Whether you’re on Google or Bing, you’ve seen ads follow you around online once you’ve browsed similar sites.

And they work!

Make sure your digital marketing includes digital ads, email capture and a solid content calendar and you are setting yourself to land more leads than your competition.

Watch Christine’s video to hear more.

 

If you prefer to read this content, the video transcript is below.

I love shopping in person, but I also get tired of it after about three hours. The options are just overwhelming.

Online shopping is convenient, but it’s also limited by my shopping history because of search algorithms. I don’t see everything available to me like in a real store. This includes professional services firms.

Because I do a lot of research for my clients, I will visit engineering firm sites, accounting firms law firms and professional associations. I choose the results on the first page and I don’t look further, but when I see ads pop up after I visit these websites, it reminds me that these firms are really smart. How else are they going to thank me for visiting their website?

Search engines control what visitors find. Even when someone finds your site, you only have a few seconds to grab their attention. Here’s what you can do about it:

  • Create fresh content
  • Use strategic digital ads
  • Collect their email

You will get exponentially more visitors to your site combining fresh content with digital ads. It’s the new reality. But once they arrive, you have to capture their email.

If you have questions about lead generation tools, digital marketing or you want us to manage your online ads, send us a message. We are here to get eyes on your brand and feet in the door.

Shannon Bohnen, Digital Communications Consultant at Ingenuity Marketing Group.

Inbound Marketing: Think Like a Buyer

 

We recommend performing keyword research, looking at projected search volumes and competitor metrics then digging into your verticals extensively to find the right keywords for your target audience.

Search engine optimization is a great place to start.

Watch this video to learn how to use the right keywords to drive the right people to your website using inbound marketing and SEO.

Do you want the right website visitors? I am offering an SEO analysis right now at a discounted rate to help your website attract better business leads. Just send me your email in the box below!

     

    If you prefer to read this content, the video transcript is below.

    When I think about search engine optimization, I think about two things first. I think about how visitors search for services, and I think about how search engines offer matching results.

    The art of search engine optimization is to make sure that your website is ranking for the right types of keywords.

    If you are an association, a keyword such as “membership” may not work. You might get visitors searching for gym memberships.

    If you are a professional services firm, you probably want to target your service areas and industries rather than generic keywords such as “professional services.”

    Basically, think like a buyer when building your keyword list. But then, you have to monitor who is coming to your site. Are they the right visitors who could become clients?

    Just as important for SEO is what you want visitors to do when they arrive at your site. You have just a few seconds to grab their interest and help them see that you have what they need. Make sure that each page focuses on the visitor and requests an action. They should sign up. Download something. Or contact you.