Is your website looking a little neglected? Regular maintenance to a website is critical to the functionality of your web pages, but also to your image and brand. Unfortunately, website maintenance doesn’t always happen like it should. In this video, graphic design consultant Robert Wasiluk describes four key areas of your website that should be updated regularly and how an outsourced website consultant may be able to help. Learn how!
Learn more about incorporating SEO into your website strategy.
If you prefer to read this content, the video transcript is below.
I have worked on a lot of websites, and one thing I notice is that the technical and visual aspects of websites can be neglected.
Sometimes you have an agreement with your web hosting provider to maintain the site with regular updates and back-ups.
and sometimes those updates don’t always happen like they should.
You need someone inside your firm who proactively reviews your site and makes sure that technical elements are reviewed and updated as needed.
If you don’t have someone inside the firm, then you need to schedule regular meetings with a outsourced website consultant to make sure it does happen.
Here are four areas to keep an eye on and ask about:
Number one. Core, plugins and themes. Your website has certain features that need updating or pages can start to look weird or don’t function right for visitors. You will start getting page and functionality errors, and your website can become vulnerable to malicious attacks.
Number two. Old content. Do you have pages that no one visits? Check your web analytics to see where you have high bounce rates or outdated content that no one reads. You can hide or eliminate those pages to help with easier navigation and improve site speed.
Number three. Page load time. Sometimes your website will tell you when it needs replacing. It takes forever for pages to load. There are a number of reasons for slow load times, so this needs attention or you will start to lose visitors.
And number four. Overall design and first impression. Does your site use an old color scheme or dated stock photography that make visitors think you’re not modern enough to handle their needs?
With a home page refresh, you can send the right brand signals to new and current clients. Pay attention to your website image.
It might need a makeover.
There are many other things that keep websites fresh and interesting, such as keyword and meta description updates. Let me know if you have questions about your site’s design and functionality. I’m here to help!