Writing with a Robot – Artificial Intelligence (AI)

Can robots handle your content marketing? During a recent webinar hosted by Associations North, a technology enthusiast/consultant gave attendees an update on marketing copywriting tools using artificial intelligence (AI). One of the most popular software tools is called Jarvis, which marketers can use to create blog posts, product descriptions, emails or ad copy. You type in a few keywords, describe the intended audience, tone of voice and other prompts. The tool does the rest.

The artificial intelligence of Jarvis, and other tools like it, will crawl the Internet and build unique content from the data. Some of the promised uses of these tools include:

    • Creating original, SEO-infused content marketing
    • Writing first drafts faster
    • Boosting digital ad conversion
    • Offering ideas to writers
    • Translating copy into other languages

Is AI the perfect, infallible answer to your content marketing needs? Can it replace a business ghostwriter? Not yet. The webinar describes AI like a “junior copywriter” who needs supervision. The webinar presenter frequently emphasized that a human writer must still review and maximize the final copywriting.

Use caution with AI copywriting tools

One of the cautions about AI copywriting tools is that they are not advanced enough to distinguish true features and benefits from exaggeration. In other words, “AI lies.” Particularly in professional services or marketing for associations, overpromising on client outcomes could create a legal and ethical mess.

Secondly, artificial intelligence doesn’t always understand intention or business goals for your copywriting. AI-generated content can be very interesting, and it can spark the human writer’s creativity, but it isn’t creative or original in itself. When writing copy for websites, you don’t want your content to sound like every other website.

Experiment with AI Copywriting Tools

Before you invest in a monthly subscription* for AI copywriting software such as Jarvis or Rytr, you can experiment with the product demos. Costs can range from about $30/month to several hundred a month. For a free tool to try, Write Cream offers a free monthly demo plan to try out its features.

As you experiment, think about the ways that AI-supported content marketing can save you or your team time. On fairly simple articles or sales copy, for example, the tools may help you generate a rough draft in minutes. Sometimes it’s easier to maximize existing copy than to stare at a blank page, right?

Also, the software may help you maximize existing copy to improve SEO strategy. By adding in your preferred keywords, these tools could help with writing multiple responsive ad descriptions or writing copy for websites.

As you experiment, the tool will learn from your inputs and should produce better results over time. That might seem either creepy or exciting to you. Either way, it’s how AI works. It continues to learn and adapt.

We will revisit this topic to give you an update on new tools for creative content marketing. If you have questions about SEO strategy or hiring a business ghostwriter, contact us at Ingenuity.

*Ingenuity Marketing Group, LLC does not endorse or receive compensation from mentioning any marketing copywriting tool in this blog post, and this blog post is not intended as professional advice. Readers should use their best judgement and read terms for use of any subscription-based digital marketing tools.

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