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The New Way of Marketing for Associations: Bring it Online

Dawn Wagenaar, Principal of Ingenuity Marketing Group

What is the secret to gaining new members and retaining current members? Here are a couple of tips for marketing for associations.

Invite potential members for virtual coffee. Get to know them and in turn they will get to know you and the benefits they’ll receive by becoming a member of your organization.

Expand your reach by hosting a virtual tradeshow. How can you make sure it’s a success? Watch our video for Dawn’s ideas on keeping attendees engaged throughout the event.

Do you need a solid strategy custom-built for your niche? Learn more about our marketing for associations services.

If you prefer to read this content, the video transcript is below:

Here are two other ideas that kind of link together. It’s about going virtual.

You can set up virtual coffee meetings with potential members, and send them a coffee card to sweeten the deal.

Or, expand your reach from traditional conference or tradeshow and optimize virtual events. Take questions prior to the event to ensure livelier engagement. Book virtual “rooms” for small group discussion.