We don’t know how your schedule looks lately, but it seems to be heating up around here. That means less time and attention to posts and emails that aren’t directly tied to work or families.
It’s the perfect time to reinvent your social media marketing strategy. We have these trends and tips to help you grab attention as prospects scan your channels.
‘Snackable’ Social Content
‘Snackable’ is the marketing term for 2021. People are tired of being online, and they want quick, clear content that is easily consumed and shared. We’re talking about inspiring quotes with cool images, posts that include animation and short video clips that take seconds to view.
To apply snackable social media to engineering firm, accounting firm or other professional services marketing, here are a few tips:
Tip #1: When creating social media posts, build your image in an app like Canva and make use of their free library of animated gifs to add to your post.
Example: We added a confetti gif image over the static best workplaces image to catch attention.
Tip #2: Use inspiring quotes as part of your weekly social posting to showcase your firm’s core values or culture.
Here at Ingenuity, we liked this quote because it spoke about intelligence and relationships which are part of our firm’s core strengths.
Tip #3: Include snackable video clips edited down from longer videos with a quick message that people can consume and use right away.
In this example, we took a longer video with five tips and focused on the color palette tip. The shorter clip can play live over and over on social channels. It promotes services in a new way, and it re-uses content you have already created.
Other Social Media Marketing for Professional Service Firms
Of course, your posts are only helpful for professional service branding and marketing if people actually see them! You need to focus on your number of followers, how often they like or comment on your posts and if they share them.
Start by encouraging your own team members to like and share your firm’s content. This expands your social media reach by getting in front of the networks of each team member. That can represent thousands of new possible connections and followers on your company pages. This works because your team members probably have connections in target industries that could use your services. Plus, personal posts get better social media ranking than your company page posts.
You can also boost your social engagement by mentioning or “tagging” a client, a referral source or your connections. Just make sure the tagging relates to the social post. People don’t want to be tagged if the post doesn’t relate to them.
For example, in the Best Workplaces post we showed you, you could tag the media company that gave your firm the award. The media outlet will appreciate the shout-out, and they might even like, comment or share your post!
Increased likes, follows and comments – engagement – with your posts helps your firm or association rank higher on social channels as an influencer. When those busy potential clients flip through their social feeds, they won’t pass you by!