Make Your Marketing Strategy Personal

Positivity may be the secret ingredient to jumpstart your creative marketing strategy. How can your firm or association brighten the day for others? In this video Communications Consultant Christine Nelson talks through a few creative marketing ideas that can refresh your personal connection with clients or members.

Borrow these ideas to inspire your conversations and marketing strategy, and make marketing personal!


If you prefer to read this content, the video transcript is below.

Are you tired of reading? No really. Every day you get tons of emails and reminders and texts that want your attention. Maybe you’ve started to delete everything.

Well, that’s probably what your clients and potential clients are doing or want to do, too. With this in mind, take the opportunity to get more creative with your marketing. It can start with a dose of positivity!

Think about it. How can your firm or association brighten the day for others?

Here are a few ideas to make your marketing more creative, but also more human focused:

Send a handwritten note to say how much you value a client’s business or a member’s contributions.

You can also change up your regular newsletters or correspondence by including tips for making life easier. A simple work hack or life balance tip is always appreciated.

How about picking up the phone? If you’ve done too many videoconferences in a row, change it up and suggest a short phone call to focus on active listening. 

How about creating a video that demonstrates how several of your team members are volunteering for a great cause. Share it on social for more engagement with your followers. You could also create a challenge or contest that everyone can participate in!

Looking ahead, are there new, ancillary services you can offer that support personal connection with clients or members? How about, in addition to quarterly check-ins, a quarterly business vision mapping or marketing component to help them focus on new possibilities?

Your own team or a facilitator can support these forward-focused conversations.   Help people imagine a bigger, satisfying future while you work with them on solutions for today’s challenges.

Now I’m sure you can find many ways to bring hope and inspiration to your clients and members. But if you need more ideas, connect with me at Ingenuity!