One important quality in being a good leader is in knowing when to look beyond you and your team to fill the gaps in your firm’s marketing. Whether these gaps are time, resources or expertise, you get help where and when you need it most when you work with an outsourced marketing firm. You only have so many hours to use in a day and can only know so much about the fast-changing, best practices in marketing. How can you use e-mail to stay in front of your prospects and turn them into leads? What is the best social media strategy for your firm and within your target market? Outsourcing your marketing helps you solve these challenges and contributes to growth for your professional services firm.
Gain Skills and Expertise
An outsourced marketing firm can augment the skills of your team and fill any talent or knowledge gaps in your firm. To create good website copy, you need a digital copywriter who understands how to write compelling web copy that keeps your audience on your site. To get media exposure, you need a public relations specialist who understands journalism and how to get your press releases in front of the right person. An outsourced marketing agency can bridge this gap between what you know and what you need to know.
When it comes to launching a new brand, developing a content strategy or conducting research, it is faster and more efficient to outsource the areas your team needs the support in. In these cases, time is critical and training someone on your team for what is needed or hiring a new employee would take too much time.
Perhaps your firm is observing rapid growth in a service or niche. If your team is already operating at maximum capacity or doesn’t have the expertise in the growing industry or niche, this is when outsourcing may be the most viable and efficient option for your firm.
Outsourcing provides some creative solutions for budgeting. Moving some of your marketing expenses from a fixed cost to a variable cost, allows you some flexibility with your budget, projects and campaigns. Firms are feeling the pains of reduced marketing budgets and the expectation to produce better results with fewer resources. This is where outsourcing your marketing can provide you with a higher level of results for projects through consultants at the top of their field.
Recruiting, training and keeping employees can be costly and if they leave your firm, it can affect your marketing strategies. By outsourcing your marketing, you can receive continuity of services and peace-of-mind that your goals and objectives won’t be impacted by staffing challenges. The outsourced marketing agency takes on the burden of hiring and training staff, allowing you to focus on what needs to be done for your firm to grow.
A good outsourced marketing agency is ready to help you look like a rock star with your firm partners and leaders. Set a clear path to the next level of growth for your professional services firm with the support of Ingenuity’s growth and marketing consultants.