You have to do the work in business development to get results. One of the simplest, but also hardest things to do is to follow up with prospective clients. You don’t want to bother them. You don’t know what to say. You assume they will contact you when they’re ready. All of these excuses only lead to lost clients. You have to follow up! Here are five tips to make following up easier and more effective to stay in front of your leads and get business.