How is your brand positioning strategy going? Is your digital ad campaign getting out of control? Are you looking at the right stats to gauge your performance?
Here is some advice: create dedicated landing pages. This way you can segment traffic from your Google Ads to your lead funnel, and it makes tracking way easier as well.
What do you need on your landing pages to ensure success?
Number 1. Check Your Page Title
The title of the page should match your Google Ads keywords
Number 2. Write for Humans
Your copy should be well-written, and include your keywords
Number 3. Keep Them Curious
You should use icons or design elements that encourage engagement
Number 4. Capture the Lead
Add a form or point users to your lead funnel
You can do that, right?
Are you missing this important step to funnel your leads? Let us know if you have questions about your brand positioning strategy! Email me, dawn@ingenuitymarketing.com.
Full Video Script
Let’s talk “brand positioning strategy.” How do you simplify your Google Ads strategy?
Use dedicated landing pages for your site. This way you can segment traffic from your Google Ads to your lead funnel, and it makes tracking way easier as well.
What do you need on your landing pages to ensure success?
Number 1. The title of the page should match your Google Ads keywords
Number 2. Your copy should be well-written, and include your keywords
Number 3. You should use icons or design elements that encourage engagement
And Number 4. Add a form or point users to your lead funnel
We can do that, right? Let me know if you have any questions about your brand positioning strategy. And good luck with your campaigns!
