In this guest blog post for Engineering Management Institute, rebranding consultant Dawn Wagenaar shares AEC marketing and branding strategies for project managers. The PM’s role is changing, and team mentoring…
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When Ingenuity Marketing Group launched into professional services more than two decades ago, we had little idea of the revolution about to take place in marketing and branding and where…
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No time to lose, right? Let’s jump right in. We had the extreme pleasure of attending (and presenting at) SMPS Heartland in Indianapolis a few weeks ago. It took a…
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As Jennifer Aniston once famously said, "a haircut can change your life." While a simple trim may not seem like a big deal, it can give you a fresh new…
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I implemented a new workflow and timekeeping system. It took almost a year. Naturally, I was frustrated. Why? Because speed is normal. A delay is unacceptable. Right? The promise of…
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Your secret weapon is here! I am not futuristic, as I have stated in one of my previous LinkedIn articles, but I can see this coming. You incoming business development…
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A/E/C marketing is unique. You can’t copy and paste messaging from competitor websites and AI can’t write creative copy that sells – that’s why we personally create strategic content and…
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I live in an association so I can’t change the house outside just because I don’t like the paint color anymore… which leaves me thinking, did I really like that…
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Source: SMPS We were published again! In part two of a series for the Society for Marketing Professional Services national journal, The Marketer, Principal Dawn Wagenaar reflects on how A/E/C…
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When reaching out to a new customer base, it can seem daunting at first, but trust me, you can win over a new market. But first, where do you begin?…
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