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Testimonials build brand confidence

How to Make Testimonials Part of Your Marketing Strategy Most professional service marketers have heard the old adage, “People buy with emotion and justify their decisions with logic.”  And yet, many professionals who sell an intangible service don’t know which emotions they are provoking and why anyone buys from them.… Read more

Gain Recognition for your Niche

10 Ideas to Maximize Your Niche Marketing Strategy You’ve identified your niche market, now how do you gain more exposure to that audience? Perhaps you have a few thoughts on a marketing strategy, but aren’t quite sure how to implement the plan. Here are 10 ways to become a recognized… Read more

Four Steps to Take to Align your Brand Across Multiple Markets

Is your firm struggling in other markets? Does your brand awareness seem to fall flat in some markets but thrive in others? Dawn Wagenaar, principal at Ingenuity Marketing Group, shares four steps to take to align your brand strategy across multiple markets. Learn brand positioning best practices for your firm,… Read more