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Shannon Bohnen, Digital Communications Consultant at Ingenuity Marketing Group.

Inbound Marketing: Think Like a Buyer

 

We recommend performing keyword research, looking at projected search volumes and competitor metrics then digging into your verticals extensively to find the right keywords for your target audience.

Search engine optimization is a great place to start.

Watch this video to learn how to use the right keywords to drive the right people to your website using inbound marketing and SEO.

Do you want the right website visitors? I am offering an SEO analysis right now at a discounted rate to help your website attract better business leads. Just send me your email in the box below!

     

    If you prefer to read this content, the video transcript is below.

    When I think about search engine optimization, I think about two things first. I think about how visitors search for services, and I think about how search engines offer matching results.

    The art of search engine optimization is to make sure that your website is ranking for the right types of keywords.

    If you are an association, a keyword such as “membership” may not work. You might get visitors searching for gym memberships.

    If you are a professional services firm, you probably want to target your service areas and industries rather than generic keywords such as “professional services.”

    Basically, think like a buyer when building your keyword list. But then, you have to monitor who is coming to your site. Are they the right visitors who could become clients?

    Just as important for SEO is what you want visitors to do when they arrive at your site. You have just a few seconds to grab their interest and help them see that you have what they need. Make sure that each page focuses on the visitor and requests an action. They should sign up. Download something. Or contact you.