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Referrals can be the lifeblood of your senior living marketing funnel. You can try all of the new lead generation tools, year after year, and find none of them quite performs like the one or two referrals you receive on occasion.

But, how do you get more referrals for your independent living or assisted living community? Here is one piece of advice: Tailor your messaging to speak to the resident who is reading, watching or listening to it.

Without personalization, your content can get lost in a sea of a thousand voices vying for your residents’ attention. To leave an impact, you need to get personal. This will help make your brand even more memorable.

Then, you can add a steady stream of referrals to your list of lead generation tools that actually work for your community.

If you prefer to read this content, the video transcript is below.

First of all, you need to get really clear on whom you want to attract as new clients.

If you understand their pains, interests and desires, you can develop a lead strategy that is personalized.

Personalization is the most important piece of attracting digital clients. Nobody has time anymore to pay attention to generic content, ads or events that don’t relate to their needs.

Once you have identified your target prospect, take that information to create content that addresses their pains, interests and desires. It’s not enough to make content industry-focused. Make it people-focused.

When you’re looking for the latest lead generation tools, please reach out to us at Ingenuity. We’ve done the research, we’ve tested the process and we know what works for companies big and small. Get referrals, today. Contact us to help land your next big fish.

3 ways your senior living marketing can help retain staff

Recognizing the talents of your healthcare team can go a long way in retaining your best employees and recruiting new staff. In addition, happy employees are the key to great client service. In this video, hear from Dawn Wagenaar, Principal at Ingenuity Marketing Group, as she shares how your senior living marketing and brand positioning can help your community retain key employees.


If you prefer to read the video transcript, find it below:

As a business owner, I know how important it is to recognize and promote the talents of my team. But with project management deadlines and business development, it can be easy to forget this important piece of talent retention — and recruitment.

Happy employees are the key to client service and recruitment. Here are a few ways to recognize them. These ideas will help you attract more great employees.

How about going social? Create some “meet the team” posts on your social media channels. Share a photo of an employee and talk about why this person is great. Choose employees by lottery or start by featuring your leaders.

A second idea is to include younger team members as authors or presenters. Use a ghostwriter or outsourced vendor to help them write a blog post or develop a video. They might need some initial coaching or art direction, but it’s a great way to showcase your team’s diversity and personalities.

Here’s one more idea. Nominate them for awards. Some of your team members are doing amazing things inside and outside the office. Look for ways to nominate them for industry awards, community or business awards in your region. If you need help investigating your options, you can outsource this public relations task.

A great reputation attracts more talent! Recognize your employees, and word will get around!