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Christine Nelson, Communications Consultant with Ingenuity Marketing

Digital Marketing Lead Generation Tools – How to Get in on Online Ads

 

Are you wondering how to get in on the retargeting wagon? One of the most widely used lead generation tools is digital ads. Whether you’re on Google or Bing, you’ve seen ads follow you around online once you’ve browsed similar sites.

And they work!

Make sure your digital marketing includes digital ads, email capture and a solid content calendar and you are setting yourself to land more leads than your competition.

Watch Christine’s video to hear more.

 

If you prefer to read this content, the video transcript is below.

I love shopping in person, but I also get tired of it after about three hours. The options are just overwhelming.

Online shopping is convenient, but it’s also limited by my shopping history because of search algorithms. I don’t see everything available to me like in a real store. This includes professional services firms.

Because I do a lot of research for my clients, I will visit engineering firm sites, accounting firms law firms and professional associations. I choose the results on the first page and I don’t look further, but when I see ads pop up after I visit these websites, it reminds me that these firms are really smart. How else are they going to thank me for visiting their website?

Search engines control what visitors find. Even when someone finds your site, you only have a few seconds to grab their attention. Here’s what you can do about it:

  • Create fresh content
  • Use strategic digital ads
  • Collect their email

You will get exponentially more visitors to your site combining fresh content with digital ads. It’s the new reality. But once they arrive, you have to capture their email.

If you have questions about lead generation tools, digital marketing or you want us to manage your online ads, send us a message. We are here to get eyes on your brand and feet in the door.