Anglin Reichmann Armstrong
Tracking the financials at a CPA firm is second nature, but Anglin Reichmann Armstrong wants to track and report on their successes beyond financial growth. The firm encourages team members to volunteer individually and in groups throughout the community. It is also proactive with developing its talent from within. Leaders want to recognize promotions, individual awards and other professional achievements. Their original idea was to create a high-quality State of the Firm report to share with their team at the annual meeting.
It has become much more.
CPA Marketing Strategy
Ingenuity’s communications and design consultants take all the raw data gathered over an entire year, and we organize it into a story of the firm that builds camaraderie and excitement for the coming year. The report shares short briefings of volunteer hours, donations, awards and internal promotions, new hires, speaking engagements and firm events as well as the firm’s growth milestones. We highlight niche industry activities and the firm’s plans for the coming year. It helps everyone on the team stay informed about major initiatives and to celebrate their accomplishments.
Anglin’s State of the Firm report is a benchmark for sustaining this Top 400 regional firm as a best place to work. It also has helped the growing team get to know each other on a more personal level. They have learned that they have athletes, musicians, artists and people with many talents not normally associated with accounting. After dozens of M&A transactions at this firm, the State of the Firm report confirms that Anglin has succeeded by focusing on its people and their connections to each other. The financial success follows.