Niche Market Public Relations

You can enhance personal branding and your niche market with strategic public relations and a business ghostwriter. We’ve helped this CPA firm plan and pitch industry articles to business publications and promote them to multi-media channels over three years.

Niche Marketing and PR

As part of this firm’s niche market planning, we included public relations support for key partners and managers. We focused on areas such as government contracting, construction, estate planning and R&D tax credit due diligence. We have also highlighted leader insights on career development and leadership to help attract new talent and clients to the firm.

We worked with each designated firm leader to brainstorm topic ideas and then support development of content through interviews and ghostwriting and/or editing. We research and recommend local and national media that fit the firm’s target audiences.

Understanding the parameters and key editorial contacts, we either pitch an article idea or we submit a completed guest article or opinion piece to the editors.

We follow up with the firm and work with their director of marketing and communications to promote published articles on the firm’s website and social media channels. This follow-up promotion expands the professionals’ credibility to a broader firm network.

To support capacity and timely distribution, our business ghostwriters have helped the firm create and distribute numerous press releases about firm news, new hires and promotions.

Excerpts of Chris Cook and Michelle Jenkins articles.

Professionals at this firm have had published pieces in Accounting Today, R&D World, Catalyst Center for Business & Entrepreneurship, Business Alabama Magazine, Construction Executive, Florida Society of Certified Public Accountants and Federal News Network, Financial Planning Magazine as well as several local, state and national publications. We consult on public relations for the firm, including promoting a series of recruitment and leadership articles by the firm’s managing partner.

The efficient business ghostwriter process and our PR experience allows professionals to focus on serving clients while getting timely support to share their niche market knowledge with a broader audience. Article placements also enhance professionals’ visibility on search engines.

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Our Client Says

“I have loved Ingenuity’s public relations skills to help us gain visibility for firm news and industry insights while highlighting the knowledge of our leaders at Anglin. It’s been fun to see these articles published, and our leaders are thrilled, too.”

– Kami Minor, Director of
Marketing & Communications,
Anglin Reichmann Armstrong
(now a Frazier Deeter Company)