WYOMING STATE BAR COLLABORATES ON NEW LOGO
Ingenuity worked closely with the Wyoming State Bar to develop a new logo that communicates the ability of its members to move seamlessly through tough challenges in law and to expedite solutions. Our design theme of “Challenges Accepted” underscores an approachable legal association, which led to the scripted and bright new logo.
Wyoming State Bar logo
We interviewed key board members and staff to understand their tastes, goals and color preferences. We then created an inspirational design tile to confirm what we heard, including a broader palette of colors to choose from.
Moving away from the staid legal style of blocky or serif letters, the new logo reflects the collaboration and reliability of Wyoming attorneys. The color gradation in the glyph creates movement, which demonstrates that attorneys work hard to move legal matters forward.
Business card design