Branding Market Research and Design

Find out how research supports branding for consistent firm messaging.


A growing accounting firm in Georgia worked with Ingenuity Marketing Group on determining a brand refresh that communicates current as well as future service and culture promises in order to attract new talent and clients. Through a branding assessment, employee survey, competitive analysis and leader conversations, we provided insights on a new logo design and branded visual identity.

Through our branding key themes development process, we recommended a new tagline that matched the firm’s collaborative approach to client consulting: Let’s Think Together. In addition, we recommended a slight branding name change to Draffin Tucker, leaving out the former logo’s ampersand for a clean visual and ease of introducing the firm name to new contacts.

The glyph represents the firm’s initials in the abstract and implies versatility and proactive consulting. The dynamic palette grounded in a slate neutral ties branded attributes of teamwork and warmth to the firm’s classic professional roots.

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