Why Your Firm’s Website Has to be Mobile-Friendly

mobile phone lying on a surface with blurred background

Google recently announced two major updates to how it ranks mobile search results. Pay attention, this could affect your existing website or app.

Improved Ranking for Mobile-Friendly Websites
Effective April 21, 2015, Google will include mobile-friendliness as a ranking signal for search, improving rankings for websites that are mobile-friendly and demoting websites that are not. That means if your website is not mobile-friendly, your website is less likely to show up in mobile searches. The algorithm will be applied page by page, meaning each page will be evaluated separately. It only affects searches on mobile devices such as smartphones or tablets.

How do I find out if my firm’s website is mobile-friendly?
Unfortunately, you cannot find out if your firm’s website is mobile-friendly by entering the URL into your mobile browser. Even sites that a not mobile friendly can show up in a mobile browser. We recommend using Google’s Mobile-Friendly Test tool to determine whether or not your website is mobile-friendly. If it is not, the tool will explain what elements of the page are not mobile friendly (Content wider than screen, Links too close together, etc.).

What do I do if my firm’s website isn’t mobile-friendly.
Even if your website is just a couple of years old, it could be affected by this update. You may be able to ask your developer to update your robot.txt file but you also may need a new website. You can learn more about Google’s algorithm update by reading “SEO: Google to Make ‘Mobile-Friendly’ a Ranking Signal.”

Improved Ranking for Indexed Apps
Android apps that are indexed by Google will also receive improved search rankings for users who are signed-in and have the app installed on their phone. You can learn more about app indexing for Google search by clicking here.

We invite you to contact us if you have any questions or if your firm needs a new, mobile-friendly website. View the websites in our portfolio.