Did you know 6o percent of all online traffic goes through mobile devices such as smartphones and tablets*? Google noticed the increasing number of mobile users and recently updated its algorithm to make its mobile search results more relevant for users.
Google recently announced two major updates to how it ranks mobile search results. Pay attention, this could affect your existing website or app.
Improved ranking for mobile-friendly websites
Effective April 21, 2015, Google began to include mobile-friendliness as a ranking signal for search — improving rankings for websites that are mobile-friendly and demoting websites that are not. That means if your website is not mobile-friendly, it is less likely to show up in mobile searches. The algorithm is applied page by page, meaning each page is evaluated separately. This only affects searches on mobile devices such as smartphones or tablets.
How do I find out if my firm’s website is mobile-friendly?
Unfortunately, you cannot find out if your firm’s website is mobile-friendly by entering the URL into your mobile browser. Even sites that are not mobile-friendly can show up in a mobile browser. We recommend using Google’s Mobile-Friendly Test tool to determine whether or not your website is mobile-friendly. If it is not, the tool will explain what elements of the page are not mobile friendly.
What do I do if my firm’s website isn’t mobile-friendly?
Even if your website is just a couple of years old, it could be affected by this update. You may be able to ask your developer to update your website to mobile-friendly, but you also may need a new website.
Improved ranking for indexed apps
Android apps that are indexed by Google will also receive improved search rankings for users who are signed in and have the app installed on their phone.
We invite you to contact us if you have any questions or if your firm needs a new, mobile-friendly website.
Wendy Nemitz is the founding principal at Ingenuity Marketing Group. Email her at firstname.lastname@example.org or follow her on Twitter @IngeniusWendy. You can also contact Ingenuity at 651-690-3358.
*According to Internet analytics company, comScore