Accounting firms and engineering firms often call us when they see a competitor suddenly showing up in their market space and winning bids seemingly “out of the blue.”
A closer look at the competition reveals that those firms have set up a strategy to target a certain buyer, market or industry and are now reaping the rewards of months of focused effort. They didn’t just show up. They’ve been there for a while.
Do you have competitors right now eyeing your profitable market? You won’t know unless you do some research to find out who and what they’re up to. Invest in a competitive analysis that gives you a side-by-side comparison of key niche competitors and where they’re gaining an edge — before they get the jump on you.
Ingenuity has the tools to provide analysis and recommendations for preserving or expanding niche business and clients. Don’t wait to know what you don’t know.