Google keeps changing! Unfortunately, few SEO companies provide a comprehensive strategy that helps you not only rank better on Google, but also attract the right clients. Ingenuity does!
Here are some SEO terms you should know to better understand your website’s current search engine optimization (SEO) needs.
Trust Factor – This term refers to the number of legitimate websites linking back to your website. Ask other websites to link to you such as trade publications, associations, or directories, for a high trust factor.
H-1 Tags – Google looks at the “headlines” on your web pages to see how they relate to the copy found there. If they are coded as H-1 tags by your webmaster, you get extra points!
Key Phrases – People search for your firm using key phrases. If your website matches the key phrases they use, you rank higher. Choose your key phrases based on an SEO search of popular key phrases, and weave them into your website copy where they make sense. Talk to Ingenuity about which phrases you should use, and how to add them into your website copy!