Professional Services Marketing News

Male and female engineers reviewing project plans, image courtesy of Engineering Management Institute.

Branding Tips & Tools Niche & Practice Growth

How PMs Can Elevate AEC Branding & Client Service

In this guest blog post for Engineering Management Institute, rebranding consultant Dawn Wagenaar shares AEC marketing and branding strategies for project managers. The PM’s role is changing, and team mentoring…

Dawn WagenaarMay 5, 2025

Scared business man peaking around the corner of a wall with a bright yellow background.

Digital Marketing Ideas

Staying Positive: How to Check-In with Your Clients During a Downturn

With the specter of recession looming for businesses and consumers, you have probably had a few questions from your clients about how to manage risk. Make no mistake. Your clients…

Ingenuity Marketing GroupApril 18, 2025

Reputation & PR

Celebrating 20 Years of InGenius Professional Services Marketing

Ingenuity Marketing Group, LLC celebrates 20 years of serving professional services marketing and trade associations across the U.S. Our strategic consulting firm, with an in-house consulting and creative team, has…

Ingenuity Marketing GroupApril 17, 2025

Branding Tips & Tools

What is Brand Clarity? Maximizing Client Experience and Retention

The following is an abbreviated transcript from a LinkedIn Live event hosted by rebranding consultant Ingenuity Marketing Group. In the webinar, Ingenuity Marketing Group Principal and Brand Strategist Dawn Wagenaar…

Ingenuity Marketing GroupMarch 21, 2025

Branding Tips & Tools Logo and Design Tips

Made You Look! Visual Magic for Strategic Content

The following is an abbreviated transcript from a LinkedIn Live event hosted by brand consultant Ingenuity Marketing Group. In the webinar, Design Consultant Robert Wasiluk and Communications Consultant Christine Nelson…

Ingenuity Marketing GroupMarch 21, 2025

These are flower buds in a close-up, spring motif.

Niche & Practice Growth

Marketing CPA Firms for Independent Growth

When CPA firm consultant Gary Shamis sold his Top 100 firm to BDO a decade ago, he admitted that merging up was the only option he and the partner group…

Ingenuity Marketing GroupMarch 17, 2025

Branding Tips & Tools

Dawn Wagenaar is Guest Contributor to Engineering Management Institute

After Dawn Wagenaar discussed AEC marketing and branding strategies on EMI’s AEC Leadership Podcast, she was invited to contribute to their quarterly blog. For Q1, she shares ideas for professionals…

Ingenuity Marketing GroupMarch 12, 2025

Branding Tips & Tools

Two Decades (Plus!) of Successful Rebrands Meet AI

When Ingenuity Marketing Group launched into professional services more than two decades ago, we had little idea of the revolution about to take place in marketing and branding and where…

Dawn WagenaarMarch 11, 2025

A happy group of SMPS Heartland attendees along with Christine Nelson and Dawn Wagenaar from Ingenuity Marketing Group standing next to a formula race car.

Marketing Strategies

Just the Highlights… What we learned from SMPS HRC 2024

No time to lose, right? Let’s jump right in. We had the extreme pleasure of attending (and presenting at) SMPS Heartland in Indianapolis a few weeks ago. It took a…

Dawn WagenaarMarch 7, 2025

AI generated image of a man and woman reviewing their social network.

Marketing Strategies

Trim and Refresh Your Way to Better Content: Sustainable Repurposing from a Digital Marketer’s Style Guide

As Jennifer Aniston once famously said, "a haircut can change your life." While a simple trim may not seem like a big deal, it can give you a fresh new…

Dawn WagenaarMarch 7, 2025