Professional Services Marketing News

How to Market an Engineering Firm

Photo Source: Unsplash+ Align technical ideas with persuasive content Imagine coming out of college with the “big picture” of marketing principles. You look for a marketing job in any industry,…

Ingenuity Marketing GroupNovember 14, 2025

Branding Tips & Tools Niche & Practice Growth

Why PMs Should Lead Client Debriefs After Every Project

In this guest blog post for Engineering Management Institute, rebranding consultant Dawn Wagenaar asks the controversial question: If AEC firms get most of their work from repeat clients and referrals,…

Ingenuity Marketing GroupNovember 12, 2025

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Branding Tips & Tools

Vet Your CX

The other day, we queried ChatGPT about two specific niche industries within accounting. We wanted to see if our clients showed up in results. Fortunately, they did. However, one firm…

Ingenuity Marketing GroupOctober 10, 2025

Toy Minion dressed in a shirt and tie sitting on a desk.

Recruitment & Retention

Tips for recruitment content

Do you assign a buddy to new hires? While working on a mentorship manual for a client this week, we realized that social media and website career pages don’t often…

Ingenuity Marketing GroupSeptember 19, 2025

Marketing Strategies

Track Marketing ROI for Professional Services

It’s not easy being an A/E/C marketer. When the backlog shrinks, marketing is often asked to cut back on campaigns, staffing or both. But you know that this is exactly…

Ingenuity Marketing GroupSeptember 11, 2025

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Marketing Strategies

CPA Firm Marketing Can Be Smarter, Not Harder

Is your offline also online? In other words, do your firm’s traditional marketing strategies (such as trade shows and print advertising) align with your digital strategies? None of us have…

Ingenuity Marketing GroupSeptember 11, 2025

Crisis communications team reviewing plans on glass.

Reputation & PR

Crisis Communications Blueprint Protects Your AEC Branding

Are you ready for these crisis situations at your firm? Construction job site injury Data breach Severely damaging weather These are just a few of the common scenarios that could…

Ingenuity Marketing GroupSeptember 5, 2025

Close up of some one using a laptop computer with digital marketing words floating above it.

Marketing Strategies

How AI Supports Digital Marketing Strategy Research for Independent Firms

If feels like AI is everywhere in professional services digital marketing. AI can provide a transcript after a video call. It can change up your digital ads. Using AI, you…

Ingenuity Marketing GroupAugust 25, 2025

Marketing Strategies Outsourcing Tips

Delegate and Automate Your Way to Escape

We live and die by our calendars and our automated project workflows. Without these essential tools, we wouldn’t have the efficiency necessary to operate a business or keep up with…

Ingenuity Marketing GroupJune 13, 2025

Man holding a cylinder red gift with the words, Welcome to the Team on a post it note on the front of the gift.

Recruitment & Retention

Using Recruiting Marketing to Find the Right A/E/C Professionals

Candidates are picky. Blame it on the pandemic, the economy or life’s uncertainty, but today’s professionals want to work to live. What we mean is that they will rarely compromise…

Ingenuity Marketing GroupMay 16, 2025