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What’s your firm’s story?

What’s your firm’s story?

  Think about a time when you came through for a client. What challenge were they ...
8 Steps to Succeed at Niche Partnership Marketing

8 Steps to Succeed at Niche Partnership Marketing

At Super Bowl LII, the makers of Doritos and Mountain Dew partnered up on dueling ...
Key Metrics to Track in Google Analytics

Key Metrics to Track in Google Analytics

Which metrics should your professional service firm track in Google Analytics? Virginia ...
Tips for Remote Workers

Tips for Remote Workers

Many accounting and engineering firms offer remote work options to their employees as an ...
Visual Considerations in Branding

Visual Considerations in Branding

What are some important considerations when you’re developing your visual brand? Robert ...
3 Best Practices for Partnering with a Marketing Agency

3 Best Practices for Partnering with a Marketing Agency

Leah Spielman, marketing consultant, shares three best practices for creating, ...
Professional Services Social Media FAQs

Professional Services Social Media FAQs

Virginia McCoy, communications consultant at Ingenuity Marketing Group, answers a few ...
Business Development Tips

Business Development Tips

Most sales leads are lost due to the lack of follow-up, so business development efforts ...
What is a professional ghostwriter?

What is a professional ghostwriter?

Christine Nelson, senior communications consultant, shares exactly what a ghostwriter is ...
These Six Questions Can Help You Start the Conversation

These Six Questions Can Help You Start the Conversation

Do They Deserve To Work With You? It happens every day. Firms across the country are ...
HOW TO DIRECT PROSPECT AND CLIENT ATTENTION ONLINE

HOW TO DIRECT PROSPECT AND CLIENT ATTENTION ONLINE

When talking to independent public accounting leaders across the country, we hear these ...
Be Irresistible Online: How to Get Accounting Referrals to Call You

Be Irresistible Online: How to Get Accounting Referrals to Call You

Referrals are the most common way for accounting firms to get new business. After all, ...