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HOW TO DIRECT PROSPECT AND CLIENT ATTENTION ONLINE

HOW TO DIRECT PROSPECT AND CLIENT ATTENTION ONLINE

When talking to independent public accounting leaders across the country, we hear these ...
Be Irresistible Online: How to Get Accounting Referrals to Call You

Be Irresistible Online: How to Get Accounting Referrals to Call You

Referrals are the most common way for accounting firms to get new business. After all, ...
This One Big Thing Gets Accounting Referrals to Contact You

This One Big Thing Gets Accounting Referrals to Contact You

A great accounting referral has just arrived on your website’s home page. What is that ...
Navigating the <br />Jungle of Big Data

Navigating the
Jungle of Big Data

At the Association for Accounting Marketing (AAM) Summit at AICPA ENGAGE, we asked ...
B2B Marketing Strategy Requires SMART Research

B2B Marketing Strategy Requires SMART Research

Use small research projects to improve referrals and communicate value According to a ...
Why Social Selling Should Be Part of Your Succession Plan

Why Social Selling Should Be Part of Your Succession Plan

Automation tools have made it easier than ever to communicate regularly with your ...
The secret to connecting in an online world

The secret to connecting in an online world

One word you might see a lot of in marketing circles is “authenticity” – usually touted ...

Plant the Garden with Proactive Consulting

You don’t have to be a master gardener to know how much work goes into a pretty plot. ...

Three Ways to Build Trust

Trust is a huge factor in client buying decisions. Rachel Gold, communications ...
CPA Firm Sets New Course <br />of Trust

CPA Firm Sets New Course
of Trust

At the time Ingenuity started working with the leadership team at Rudler, PSC, this mid ...
Social Media: It’s Not Just for Millennials

Social Media: It’s Not Just for Millennials

It’s no secret that Millennials are currently America’s largest generation – taking over ...
Website angst: Ask these questions when comparing vendors

Website angst: Ask these questions when comparing vendors

In today’s day and age, a quality and functional website is a must-have for your. ...